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p-Index From 2021 - 2026
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All Journal International Journal of Trends in Accounting Research Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Cellien Patricia
Universitas Muhammadiyah Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Strategi Pemasaran UMKM “Cilok Pakde Jaman Now” Berdasarkan Analisis SWOT Cellien Patricia; Deanisa Oktavianti; Ocha Widya Sari; Rika Gunawan; Sania Raza; Rama Gita Suci
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 5 No. 2 (2025): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v5i2.3706

Abstract

Penelitian ini bertujuan menganalisis strategi pemasaran UMKM Cilok Pakde Jaman Now di Pekanbaru melalui pendekatan analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, serta observasi langsung terhadap proses produksi dan operasional. Hasil penelitian menunjukkan bahwa kekuatan utama usaha terletak pada cita rasa khas, harga terjangkau, dan lokasi cabang yang strategis, sementara kelemahan mencakup terbatasnya variasi produk dan belum optimalnya pemasaran digital. Peluang dari meningkatnya tren kuliner lokal dan penjualan online dapat dimanfaatkan untuk pengembangan usaha. Analisis matriks SWOT menghasilkan strategi berbasis inovasi produk, promosi digital, dan peningkatan pelayanan.
Implementation of GRI Standard in Sustainability Reports in Technology Sector Companies Adinda Khairunnisyah Fadhila; Barnard Defano Putra; Cellien Patricia
INTERNATIONAL JOURNAL OF TRENDS IN ACCOUNTING RESEARCH Vol. 7 No. 1 (2026): International Journal of Trends in Accounting Research (IJTAR), May 2026
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54951/ijtar.v7i1.1276

Abstract

This study aims to analyse the application of the GRI Standards: Foundation 2021 by technology companies listed on the Indonesia Stock Exchange in 2024. The background of this research is based on the increasing demand for transparency in sustainability reporting, particularly in the technology sector, which has complex environmental and social impacts. The research method used is a descriptive qualitative approach with content analysis of company sustainability reports that refer to the GRI Standards. The results of the study show that, in general, companies have adopted GRI 1 at a fairly good level, especially in fulfilling the main concepts and reporting principles. However, there are still limitations in the consistency of claims regarding the use of standards, the depth of disclosure, and a low rate of external assurance implementation. These findings indicate that sustainability reporting in the technology sector remains largely structural and needs strengthening to become more substantive.
Co-Authors Adinda Khairunnisyah Fadhila Barnard Defano Putra Deanisa Oktavianti Ocha Widya Sari Rama Gita Suci Rika Gunawan Sania Raza