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All Journal Jurnal Sistem Informasi, Akuntansi dan Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Deanisa Oktavianti
Universitas Muhammadiyah Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Strategi Pemasaran UMKM “Cilok Pakde Jaman Now” Berdasarkan Analisis SWOT Cellien Patricia; Deanisa Oktavianti; Ocha Widya Sari; Rika Gunawan; Sania Raza; Rama Gita Suci
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 5 No. 2 (2025): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v5i2.3706

Abstract

Penelitian ini bertujuan menganalisis strategi pemasaran UMKM Cilok Pakde Jaman Now di Pekanbaru melalui pendekatan analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, serta observasi langsung terhadap proses produksi dan operasional. Hasil penelitian menunjukkan bahwa kekuatan utama usaha terletak pada cita rasa khas, harga terjangkau, dan lokasi cabang yang strategis, sementara kelemahan mencakup terbatasnya variasi produk dan belum optimalnya pemasaran digital. Peluang dari meningkatnya tren kuliner lokal dan penjualan online dapat dimanfaatkan untuk pengembangan usaha. Analisis matriks SWOT menghasilkan strategi berbasis inovasi produk, promosi digital, dan peningkatan pelayanan.
Penerapan Standar Global Reporting Initiative (GRI) 200 Pada Laporan Keberlanjutan Perusahaan Sektor Industri Tahun 2024 Fajar; Indarti Melita Hutagalung; Deanisa Oktavianti
Jurnal Sistem Informasi, Akuntansi dan Manajemen Vol. 6 No. 2 (2026): Sintama: Jurnal Sistem Informasi Akuntansi dan Manajemen (Mei 2026)
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54951/sintama.v6i2.1274

Abstract

This study aims to analyze the level of implementation of the GRI 200 standards in the sustainability reports of industrial sector companies listed on the Indonesia Stock Exchange in 2024. The study used a qualitative descriptive approach with a content analysis method on the sustainability reports of companies selected through a purposive sampling technique. The results show that the level of disclosure of economic aspects of industrial sector companies is still relatively low with a total SRDI value of 0.0683. The economic performance indicator (GRI 201) has the highest level of disclosure, while indicators of anti-competitive behavior (GRI 206) and tax (GRI 207) show the lowest levels of disclosure. These findings indicate that companies tend to prioritize financial economic disclosures and avoid disclosing economic information considered sensitive. This study provides implications for companies and regulators to improve the quality and completeness of economic aspect disclosures in sustainability reports to support corporate transparency and accountability.
Co-Authors Cellien Patricia Fajar Indarti Melita Hutagalung Ocha Widya Sari Rama Gita Suci Rika Gunawan Sania Raza