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Implementasi Etika Konsumsi Islam dalam Tren Thrifting Fashion Muslim: Analisis Pengaruh Kesadaran Etis, Religiusitas, dan Sikap Antikonsumerisme terhadap Keputusan Pembelian (Studi pada Generasi Z di Kalimantan Barat) Sri Riskiyanti; Septy Putriasih; Sumin; Luqman; Nur Atiqah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3724

Abstract

Industri fashion global menghasilkan limbah tekstil masif yang memperburuk krisis lingkungan, mendorong tren thrifting sebagai konsumsi berkelanjutan di kalangan Generasi Z Indonesia. Penelitian ini menguji pengaruh kesadaran etis, religiusitas, dan antikonsumerisme terhadap keputusan pembelian thrifting fashion Muslim. Menggunakan desain eksplanatori kuantitatif dengan PLS-SEM pada 200 Generasi Z Kalimantan Barat (purposive sampling), instrumen kuesioner Likert dianalisis melalui SmartPLS 4 (outer/inner model, bootstrapping 5000 subsample). Hasil menunjukkan kesadaran etis berpengaruh kuat (β=0.794, p<0.001, f²=1.003, R²=0.731) sementara religiusitas (β=0.095, p=0.424) dan antikonsumerisme (β=0.022, p=0.898) tidak signifikan. Kesimpulan menegaskan kesadaran etis sebagai pendorong utama implementasi etika konsumsi Islam modern, mengimplikasikan strategi pemasaran thrift berbasis tanggung jawab ekologis. 
The Influence of Green Trust and Green Brand Image on Islamic Bank Customer Loyalty The Moderating Role of Eco-Labeling Awareness Aulya Risky Afradini; Yenik Lidiawati; Sumin; Luqman; Nur Atiqah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3870

Abstract

The banking sector is undergoing a transformation toward sustainable business models to mitigate climate change risks, yet the emergence of "greenwashing" has increased customer skepticism. This study aims to analyze the influence of Green Trust and Green Brand Image on Islamic Bank Customer Loyalty, with Eco-Labeling Awareness as a mediating variable. Using a quantitative approach and PLS-SEM analysis on a sample of Millennial and Gen Z banking customers in Indonesia, the results reveal that Green Trust (X1) has a positive and significant effect on Customer Loyalty (Y) (T = 9.727, P = 0.000). Conversely, Green Brand Image (X2) does not significantly impact loyalty (T = 1.599, P = 0.110). Furthermore, Eco-Labeling Awareness (Z) serves as a significant mediator for the influence of Green Trust on loyalty (T = 9.727, P = 0.000), but fails to mediate the relationship between Green Brand Image and loyalty (T = 1.599, P = 0.110). These findings suggest that for Islamic banks, building deep trust through transparent environmental standards is more effective for fostering long-term loyalty than relying solely on brand image
Co-Authors Aulya Risky Afradini Nur Atiqah Septy Putriasih Sri Riskiyanti Sumin Yenik Lidiawati