Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Journal of Creative Power and Ambition (JCPA) GoodWill Journal of Economics, Management, and Accounting
Juwani
Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
Economics, Econometrics & Finance

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The Influence of Work-Life Balance and Self-Regulation on Job Performance of Gen Z in the Creative Industry in Bima City Mawar Hidayanti; Ovriyadin; Juwani
GoodWill Vol. 5 No. 1 (2025): April 2025
Publisher : Yayasan Amerta Insan Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/g04k9736

Abstract

This study aims to analyze the influence of Work-Life Balance and Self-Regulation on the Job Performance of Generation Z employees working in the creative industry in Bima City. Generation Z is known for its unique characteristics, including a strong appreciation for flexible work arrangements, life balance, and the ability to manage oneself independently. This research employs a quantitative approach using the explanatory survey method. Data were collected purposively from respondents aged 18–28 years who had been working for at least six months in the creative industry. The data were gathered through questionnaires and analyzed using multiple linear regression analysis. The results indicate that both Work-Life Balance and Self-Regulation significantly influence Job Performance, both partially and simultaneously. These findings highlight the importance of maintaining a balance between work and personal life, as well as the role of self-regulation in enhancing the job performance of Generation Z. This study is expected to serve as a reference for managers, young employees, and policymakers in developing strategies to improve performance in the creative economy sector.
The Influence of Electronic Word of Mouth (E-Wom) on Brand Trust and Brand Image on Purchasing Decisions for OMG (Oh My Glow) Products in the City Bima Dewi Aprilia; Intisari Haryanti; Juwani
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

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Abstract

This study aims to examine the influence of marketing capability and digital marketing on the marketing performance of MSMEs in Bolo District, Bima Regency. The study employed a quantitative approach using multiple linear regression analysis to determine the partial and simultaneous effects of the independent variables on marketing performance. The results indicate that marketing capability does not have a positive and significant effect on marketing performance. This finding suggests that the marketing capabilities possessed by MSME actors have not been sufficiently effective in directly improving business performance. In contrast, digital marketing has a positive and significant effect on marketing performance, indicating that the effective use of social media, digital communication platforms, online promotion, and other digital channels can improve market reach, customer engagement, and business performance. Furthermore, marketing capability and digital marketing simultaneously have a positive and significant effect on marketing performance. These findings emphasize the importance of integrating marketing capabilities with effective digital marketing practices. Therefore, MSME development programs should strengthen both practical marketing competencies and digital skills to improve the competitiveness and sustainable performance of MSMEs in Bolo District, Bima Regency.
Co-Authors Dewi Aprilia Intisari Haryanti Mawar Hidayanti Ovriyadin