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All Journal Jurnal Surya Masyarakat Jurnal Surya Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Hazful Maizi
Universitas Syiah Kuala
Religion Humanities Economics, Econometrics & Finance Engineering Environmental Science Public Health Other

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Pengaruh Nilai Produk, Kesadaran Merek, Persepsi Harga, dan Green Marketing terhadap Minat Beli Konsumen Minyak Nilam Organik Geta Ambartiasari; Hazful Maizi; Chairuni AR
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.5812

Abstract

This study aims to analyze the influence of Product Value, Brand Awareness, Price Perception, and Green Marketing on Consumer Purchase Intention toward Organic Patchouli Oil. The research is motivated by the growing public awareness of environmental issues and the increasing importance of sustainable marketing strategies in shaping consumer purchasing decisions. A quantitative approach was employed by distributing questionnaires to 80 respondents who are potential consumers of organic patchouli oil in Indonesia. Each variable was measured using a five-point Likert scale and analyzed through multiple linear regression using SPSS software. The results show that all independent variables have a positive and significant effect on purchase intention, with Green Marketing emerging as the most dominant factor. The coefficient of determination (R²) of 0.682 indicates that 68.2% of the variation in purchase intention is explained by the four variables, while the remaining 31.8% is influenced by other factors outside the model. These findings highlight the importance of implementing consistent green marketing strategies, strengthening brand awareness, and delivering relevant product value to enhance consumer interest and the competitiveness of organic patchouli oil in the environmentally friendly product market.  
Pemanfaatan Lahan Pertanian Desa Teuladan, Aceh Besar untuk Budidaya Nilam Berkelanjutan Hazful Maizi; Friesca Erwan; Yulia Sawitri; Aisyah Juliawulan Malahayati; Zaudhatul Ulya; Meutia Fadilla; Awal Aflizal Zubir; Hifnalisa Hifnalisa; Muhibbuddin Muhibbuddin; Geta Ambartiasari
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.329-336

Abstract

The global demand for patchouli oil as a raw material in the perfume industry is considerably high. However, the supply from exporting countries, particularly Indonesia, remains suboptimal. Aceh Province, one of Indonesia's key producers of patchouli oil, has been expanding its patchouli farming areas as a strategy to enhance productivity. Nevertheless, not all agricultural lands are suitable for patchouli cultivation. Therefore, it is essential to identify agricultural land resources that are ideal and sustainable for patchouli farming. The utilization of new potential lands could positively impact patchouli oil productivity. Land identification and mapping were carried out through observations and by utilizing candidate land indicator instruments. These indicators include land quality, land type, accessibility, land security systems, drainage systems, water sources, groundwater quality, and vulnerability to natural disasters. This article outlines the stages of community engagement activities conducted to identify the potential for patchouli farming in Teuladan Village, Lembah Seulawah Subdistrict, Aceh Besar Regency. The process involved program socialization, focus group discussions (FGDs), and interviews with farmers using candidate land surveys. The findings indicate that the agricultural land in Teuladan Village is suitable for sustainable patchouli cultivation. With the availability of ideal land and sufficient knowledge of proper patchouli cultivation practices, it is anticipated that high-quality patchouli oil can be produced. This will directly contribute to improving the welfare of the local community, particularly the farmers in Teuladan Village.
Pemanfaatan Lahan Pertanian Desa Teuladan, Aceh Besar untuk Budidaya Nilam Berkelanjutan Hazful Maizi; Friesca Erwan; Yulia Sawitri; Aisyah Juliawulan Malahayati; Zaudhatul Ulya; Meutia Fadilla; Awal Aflizal Zubir; Hifnalisa Hifnalisa; Muhibbuddin Muhibbuddin; Geta Ambartiasari
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.329-336

Abstract

The global demand for patchouli oil as a raw material in the perfume industry is considerably high. However, the supply from exporting countries, particularly Indonesia, remains suboptimal. Aceh Province, one of Indonesia's key producers of patchouli oil, has been expanding its patchouli farming areas as a strategy to enhance productivity. Nevertheless, not all agricultural lands are suitable for patchouli cultivation. Therefore, it is essential to identify agricultural land resources that are ideal and sustainable for patchouli farming. The utilization of new potential lands could positively impact patchouli oil productivity. Land identification and mapping were carried out through observations and by utilizing candidate land indicator instruments. These indicators include land quality, land type, accessibility, land security systems, drainage systems, water sources, groundwater quality, and vulnerability to natural disasters. This article outlines the stages of community engagement activities conducted to identify the potential for patchouli farming in Teuladan Village, Lembah Seulawah Subdistrict, Aceh Besar Regency. The process involved program socialization, focus group discussions (FGDs), and interviews with farmers using candidate land surveys. The findings indicate that the agricultural land in Teuladan Village is suitable for sustainable patchouli cultivation. With the availability of ideal land and sufficient knowledge of proper patchouli cultivation practices, it is anticipated that high-quality patchouli oil can be produced. This will directly contribute to improving the welfare of the local community, particularly the farmers in Teuladan Village.
Co-Authors Aisyah Juliawulan Malahayati ambartiasari, Geta Awal Aflizal Zubir Chairuni AR Friesca Erwan Geta Ambartiasari Hifnalisa Hifnalisa Meutia Fadilla Muhibbuddin Muhibbuddin Yulia Sawitri Zaudhatul Ulya