Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Tuti Sarma Sinaga
Universitas Sumatera Utara
Economics, Econometrics & Finance

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Strategi Pengembangan Proses Bisnis Di UPTD TPI Kecamatan Tanjung Tiram Kabupaten Batu Bara Imelda Angglina Nasution; Tuti Sarma Sinaga; Nismah Panjaitan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6104

Abstract

The Fish Auction Place (TPI) play a strategic role in supporting the distribution system of fishery product and imprroving the welfare of fishers. However, the auction function at TPI Tanjung Tiram has not operated optimally, as transactions continue to occur outside the designated auction area and operational management remains weak. This study aimas to analyze the business processes of the TPI and formulate appropriate development strategies. The research employes a qualitative approach with a case study design. Data collection techniques included interviews, direct observation, documentation, and the distribution of open ended questionnaires to fishery business actor. Data were analyzed using the VRIO frameworks to asses internl advantages and the PESTLE framework to examine exterbak environmental factors. The findings show that resource management is still suboptimal and exixsting facilities remain underutilized. Insight from the open ended questionnaires indicate the need fpr increased transaction tranparency, improvement of facilities, and enhanced us of technology, which significantly influences the performance of the TPI. This study cocludes that strengthening operational management is essential for improving the long term performance and sustainability of TPI Tanjung Tiram.
ANALYSIS OF SUSTAINABLE PROPERTY BUSINESS DEVELOPMENT STRATEGY IN NORTH SUMATRA REGION AT PT. XYZ Muhammad Habib Rizki; Tuti Sarma Sinaga; Nazaruddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

This study aims to analyse the sustainable property business development strategy implemented by PT XYZ in North Sumatra, identify supporting and inhibiting factors, and formulate strategic recommendations to enhance the company's competitiveness. This research adopts a qualitative approach, using a case study and SWOT analysis as the main analytical frameworks. Data were collected through direct observation, in-depth interviews with company management, and analysis of PT XYZ's internal documents and Ministry of Public Works and Housing (PUPR) data on FLPP quotas for the period 2021–2025. The results indicate that PT XYZ's KPR Subsidi/FLPP sales performance fluctuated during the study period, with annual sales realisations ranging from 55 to 142 units and an average FLPP quota absorption rate of 0.70%. Five recommended sustainable business development strategies include: comprehensive long-term planning, strong positioning as a trusted local developer, integrated digital marketing, effective human resource management, and product and service differentiation oriented toward sustainability. The main supporting factors include North Sumatra's population growth, Medan's geographical advantages, and regional economic growth. The main inhibiting factors are competition from national developers, low consumer literacy, volatility in building material prices, and credit default risk. Concludes that optimal utilisation of the KPR Subsidy/FLPP program through an integrated strategy will increase the company's business capacity and social contribution in providing decent housing for low-income communities in North Sumatra.
Co-Authors Imelda Angglina Nasution Muhammad Habib Rizki Nazaruddin Nismah Panjaitan