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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) East Asian Journal of Multidisciplinary Research (EAJMR) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Manajemen dan Pemasaran Digital
Nazaruddin
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Analysis of the Effectiveness of E-Office Application Users of the Human Resources Bureau of the University of North Sumatra Mehta Gafari Lubis; Nazaruddin; Muhammad Anggia Muchtar
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6558

Abstract

Digitalization has the potential to improve services and connect people to numerous types of information. The University of North Sumatra (USU) in Indonesia also uses digitization through the Human Resources Bureau (HR) with the E-Office application. The purpose of this study is to examine the effectiveness and user satisfaction of the E-Office program in order to increase employee performance by examining the relationship between the two using the Technology Acceptance Model (TAM) theory. This study employs quantitative research techniques. This study collects data through non-probability sampling from primary and secondary sources. This study's data analysis methodologies include descriptive statistical analysis, partial least squares (PLS) statistics, hypothesis testing, and significance testing. The findings revealed that employee knowledge of how to use E-Office software had a substantial impact on enhancing operational efficiency.
CREDIT MANAGEMENT ANALYSIS TO PREDICT EARLY NON-PERFORMING LOANS AT PT. BANK NEGARA INDONESIA (PERSERO) TBK Hardiansyah; Nazaruddin; Muhammad Anggia Muchtar
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3615

Abstract

The purpose of this study is to improve credit quality in designing a customer loan default prediction system so that it can reduce the possibility of huge losses in banking in order to produce a model that has high accuracy and recall rate at PT. Bank Negara Indonesia (Persero) Tbk. The entire population in this study was sampled as many as 467 customers. Using the random forest method, the results obtained are: 1) descriptive analysis shows that the variables of customer credit history, payment ratio, age, collateral value, and affiliate balances influence the occurrence of bad debt, 2) the prediction model identifies patterns of customers at risk of bad debt, 3) the application of the credit model appropriately can reduce the level of bad debt.
(ANALYSIS OF THE EFFECT OF WORK STRESS AND MOTIVATION ON EMPLOYEE PERFORMANCE AND JOB SATISFACTION AS AN INTERVENING VARIABLE IN PT PERTAMINA (PERSERO) MOR I MEDAN) Ummi Fauziyah; Nazaruddin; Zahari Zen
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19994882

Abstract

Based under law no. 22/2001, Pertamina's monopoly business rights revoked, in other words the Pertamina had the same position with another company. It has certainly spurred the entire marketing units of Pertamina such as Marketing Operation Region (MOR) I to improve the quality of companies, one of them by improving the performance of employees. Many factors can influence the performance of the employee, but in this study used a variable work stress and motivation to analyze the influence of the performance of employees with job satisfaction as an intervening variable. As for the purpose of this research was to analyze the effect of work stress and motivation on performance of employees both directly and through job satisfaction as well as to formulate a policy to improve the performance of the employees of PT Pertamina (Persero) MOR I. This research used a survey approach by spreading the questionnaire directly to the 105 respondents. Furthermore, the data were analyzed by using statistical modeling techniques of SEM (Structural Equation Modeling) using AMOS 22. Based on the results obtained work stress had a negative effect on the performance of employees both directly and through the variable job satisfaction, while the influence of motivation was positive on the performance of employees both directly and through job satisfaction. In other words, the motivation is the most influential factor in improving employee performance, while the work stress is a factor that can degrade the performance of the employee. Therefore, it is necessary to make real efforts to improve employees' performance by evaluating and improving the system of career development and assessment of work achievement, improving relations between superiors and subordinates, doing a relaxation, providing a container to accommodate ideas either advice or criticism, as well as creating a work environment that is safe and comfortable. With performed all of activities are expected performance will be increased.
INTEGRATION OF PERFORMANCE MANAGEMENT WITH RISK MANAGEMENT USING THE RISK-BASED PERFORMANCE MANAGEMENT MODEL TO IMPROVE COMPANY PERFORMANCE Andri Sahputra; Meilita Tryana Sembiring; Nazaruddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

This study aims to formulate an integrated model for performance and risk management through a Risk-Based Performance Management (RBPM) approach to improve company performance at PT XYZ, an airport operator. The research is motivated by the continued failure to meet several performance indicators, suboptimal operational cost efficiency, and the lack of integration between risk management and performance management, which prevents risk information from fully supporting strategic decision-making. In addition, the results of the risk maturity assessment indicate that there are still gaps in governance, process integration, and the use of risk data and technology. The study uses a qualitative descriptive approach with a case study at PT XYZ. Data were obtained through analysis of company documents, performance reports, risk profile reports, Risk Maturity Index (RMI) assessment results, observations, and interviews with related work units. The analysis compared the existing conditions of performance management and risk management implementation with the Risk-Based Performance Management framework to identify gaps and formulate improvement plans. The results show that performance management and risk management are still running partially, risk appetite has not been consistently internalized in target setting, and performance indicators, risk indicators, and control indicators are not yet connected in an integrated system. The RBPM model is designed to integrate Key Performance Indicators (KPIs), Key Risk Indicators (KRIs), and Key Control Indicators (KCIs) through strategic alignment, risk appetite, dashboard-based monitoring, and an early-warning system. Implementing this model can improve decision-making quality, strengthen governance, enhance organizational resilience to uncertainty, and encourage more stable, measurable, and sustainable performance.
ANALYSIS OF SUSTAINABLE PROPERTY BUSINESS DEVELOPMENT STRATEGY IN NORTH SUMATRA REGION AT PT. XYZ Muhammad Habib Rizki; Tuti Sarma Sinaga; Nazaruddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

This study aims to analyse the sustainable property business development strategy implemented by PT XYZ in North Sumatra, identify supporting and inhibiting factors, and formulate strategic recommendations to enhance the company's competitiveness. This research adopts a qualitative approach, using a case study and SWOT analysis as the main analytical frameworks. Data were collected through direct observation, in-depth interviews with company management, and analysis of PT XYZ's internal documents and Ministry of Public Works and Housing (PUPR) data on FLPP quotas for the period 2021–2025. The results indicate that PT XYZ's KPR Subsidi/FLPP sales performance fluctuated during the study period, with annual sales realisations ranging from 55 to 142 units and an average FLPP quota absorption rate of 0.70%. Five recommended sustainable business development strategies include: comprehensive long-term planning, strong positioning as a trusted local developer, integrated digital marketing, effective human resource management, and product and service differentiation oriented toward sustainability. The main supporting factors include North Sumatra's population growth, Medan's geographical advantages, and regional economic growth. The main inhibiting factors are competition from national developers, low consumer literacy, volatility in building material prices, and credit default risk. Concludes that optimal utilisation of the KPR Subsidy/FLPP program through an integrated strategy will increase the company's business capacity and social contribution in providing decent housing for low-income communities in North Sumatra.
Strategi Manajemen Pemasaran Berbasis Segmentasi Akun Prioritas untuk Meningkatkan Kinerja Penjualan Produk Aroma Delivery System Betharia Nandasari Siregar; Endang Sulistya Rini; Nazaruddin
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 3 (2026): Jurnal Manajemen dan Pemasaran Digital (Juli - September 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i3.696

Abstract

Penelitian ini bertujuan merancang strategi manajemen pemasaran berbasis segmentasi akun prioritas untuk meningkatkan kinerja penjualan produk Aroma Delivery System (ADS) pada PT Pink Services Indonesia. Permasalahan utama perusahaan adalah rendahnya pencapaian target penjualan dan terbatasnya tenaga penjualan. Penelitian menggunakan pendekatan kualitatif deskriptif melalui observasi, wawancara, dan dokumentasi. Kerangka analisis mengintegrasikan model SOSTAC (Situation, Objectives, Strategy, Tactics, Action, Control) dengan pendekatan Segmentasi-Targeting-Positioning (STP), Account-Based Marketing (ABM), dan Customer Relationship Management (CRM). Analisis data menggunakan metode kualitatif Spradley melalui analisis domain, taksonomi, komponensial, dan tema kultural yang mengidentifikasi kesenjangan antara budaya internal perusahaan yang product-centric dengan ekspektasi pelanggan B2B yang experience-centric. Strategi berbasis ABM terbukti mampu memfokuskan sumber daya pada akun bernilai tinggi, meningkatkan efisiensi, dan memperkuat hubungan dengan pelanggan strategis. STP menghasilkan pemetaan pasar yang lebih terstruktur, sementara CRM mendukung retensi pelanggan dan kualitas layanan. Rancangan strategis ini berpotensi meningkatkan penjualan, brand awareness, dan efektivitas operasional perusahaan secara keseluruhan. Penelitian ini menegaskan bahwa pendekatan pemasaran berbasis digital dan akun prioritas mampu meningkatkan daya saing produk ADS di pasar.
EMPLOYEE RESISTANCE MANAGEMENT IN THE PROCESS OF BUREAUCRATIC SIMPLIFICATION AT THE REGIONAL OFFICE OF THE DIRECTORATE GENERAL OF CUSTOMS AND EXCISE IN NORTH SUMATRA Fathurohman; Nazaruddin; Isfenti Sadalia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze factors influencing employee resistance in the bureaucratic simplification process at the Regional Office of the Directorate General of Customs and Excise in North Sumatra. This reform aims to create a more agile and responsive organization. However, it triggers both positive and negative responses from employees. A quantitative approach was applied with 141 respondents. Variables include communication, participation, resources, transformational leadership, trust in management, future clarity, and organizational justice. The findings reveal that participation, trust in management, future clarity, and organizational justice significantly affect resistance to change. Furthermore, trust and future clarity act as mediating variables between resources and resistance. These findings highlight the importance of transparency, fairness, and employee involvement in change management strategies.
Lecturer Development Strategy to Improve Capabilities at STMIK Kaputama Binjai Towards Excellent Accreditation Enda Beatrix Middlen PA; Prihatin Lumbanraja; Nazaruddin
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1510

Abstract

Lecturers play a strategic role in education quality, research, and institutional accreditation. The capability of lecturers significantly impacts the quality of higher educa­tion institutions. Preliminary surveys indicate limitations at STMIK Kaputama Binjai regarding the number of perma­nent lecturers, academic qualifications, and academic po­sit­­ions. This research aims to identify and formulate lecturer development strategies by analyzing external and internal factors to enhance lecturers' capabilities at STMIK Kaputama Binjai towards achieving superior accreditation. The study employed qualitative methods, including inter­views and literature reviews, to construct strategic recom­mendations. Results obtained Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) scores of 3.14, positioning the institution within quadrant one (Grow and Build), indicating an aggressive growth strategy. The prin­cipal recommended strategies include regular lecturer capa­bility enhancement programs, increased literacy and expertise in artificial intelligence, and strategic collabo­ration with relevant stakeholders. These strategies aim to elevate STMIK Kaputama into a leading, professional, and adaptive educational institution aligned with technological advancements and industrial demands.
WORKLOAD ANALYSIS AS A BASIS FOR DETERMINING THE NUMBER OF EMPLOYEES IN THE WAREHOUSE DEPARTMENT OF PT GOLD COIN INDONESIA MEDAN CITY Adhitia Elfian Santoso; Nazaruddin; Anizar Anizar
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 3 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i3.1608

Abstract

Workload is an activity carried out by an employee in completing a task or obligation of a job or group of positions carried out within a certain predetermined period of time. This research was conducted at the company PT Gold Coin Indonesia, Medan City, which operates in the animal feed industry, where there is an imbalance in the ratio of overtime hours due to the allocation of employees to each department not being based on workload. In this research, an analysis of workload was carried out on staff with a relatively high ratio of overtime hours, namely in the warehouse department at 184.6 hours/person. The aim of this research is to analyze employee working time using the work sampling method and also balance the workload by analyzing the needs for the number of employees in the warehouse department using the Full Time Equivalent method. The results of this research show that effective working days during a year are 284 days and effective working time is 1689 hours for six working days per week. Through the work sampling method, it was discovered that in the warehouse department, the number of observations of productive activities was 80.29%, namely 5.89% of unproductive activities and 13.82% of personal activities with an allowance of 15%. Based on the results of measuring workload in the warehouse department using the Full Time Equivalent method, there are employees with underload and overload workloads.
Co-Authors Adhitia Elfian Santoso Andri Sahputra Anizar Anizar Betharia Nandasari Siregar Enda Beatrix Middlen PA Endang Sulistya Rini Fathurohman Hardiansyah Isfenti Sadalia Mehta Gafari Lubis Meilita Tryana Sembiring, Meilita Tryana Muhammad Anggia Muchtar Muhammad Habib Rizki Prihatin Lumbanraja Tuti Sarma Sinaga Ummi Fauziyah Zahari Zen