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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ekonomi dan Bisnis
Hizia
Universitas Negeri Medan
Economics, Econometrics & Finance Education

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PENGARUH PENGGUNAAN MEDIA KAHOOT PADA MATERI PENDAPATAN NASIONAL UNTUK MENINGKATKAN MINAT BELAJAR MAHASISWA Mica Siar Meiriza; Pebri Andini; Khaalisah Maisuuna Rahman; Tata Khairina Daulay; Siti Aidilia Azzahra; Hizia; Chelsea Oktavia Purba; Amanda Talitha Fitri; Yusniar; Jenari Sembiring; Zulaika Syah putri
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.12454

Abstract

This study aims to determine the effect of using Kahoot as a learning media on students’ learning interest in national income material. This research employed a quantitative approach with an experimental method using a one-group pretest-posttest design. The subjects of this study were 27 students. Data were collected through questionnaires and tests in the form of pretest and posttest. Data analysis used descriptive and inferential analysis with a paired sample t-test and N-Gain calculation. The results showed that the average pretest score was 28.5, which was categorized as low. After the implementation of Kahoot, there was an increase in students’ learning interest and learning outcomes. The use of Kahoot in learning was able to enhance students’ activeness, engagement, and enthusiasm during the learning process. Therefore, Kahoot as a learning media has a positive effect on improving students’ learning interest in national income material.
Pengaruh Digital Marketing terhadap Citra Brand Produk Hizia; Siti Aidilia Azzahra; Amanda Talitha Fitri; Jenari Sembiring; Siti Handayani; Nela Permata Sari Lubis
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 2 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i2.1857

Abstract

Penelitian ini mengkaji pengaruh digital marketing terhadap citra brand produk di era digital. Perkembangan teknologi internet mendorong perusahaan memanfaatkan strategi digital marketing untuk membangun komunikasi dan interaksi dengan konsumen melalui berbagai platform digital. Penelitian ini bertujuan menganalisis hubungan digital marketing dengan citra brand berdasarkan kajian literatur ilmiah yang relevan. Penelitian menggunakan metode kajian pustaka dengan pendekatan Systematic Literature Review (SLR). Populasi penelitian berupa artikel ilmiah yang membahas digital marketing dan citra brand, sedangkan sampel dipilih menggunakan teknik purposive sampling dari jurnal terbitan tahun 2021–2025 yang memiliki DOI aktif. Instrumen penelitian berupa jurnal dan artikel ilmiah yang diperoleh melalui Google Scholar dan database akademik lainnya. Teknik analisis data menggunakan analisis tematik. Hasil penelitian menunjukkan bahwa digital marketing berkontribusi signifikan dalam memperkuat citra brand melalui keterlibatan konsumen, komunikasi interaktif, dan konsistensi pesan brand pada platform digital. Kesimpulan penelitian ini menunjukkan bahwa digital marketing menjadi fondasi strategis dalam membangun persepsi positif konsumen serta mempertahankan daya saing brand di lingkungan bisnis digital.
Co-Authors Amanda Talitha Fitri Chelsea Oktavia Purba Jenari Sembiring Khaalisah Maisuuna Rahman Meiriza, Mica Siar Nela Permata Sari Lubis Pebri Andini Siti Aidilia Azzahra Siti Aidilia Azzahra Siti Handayani Tata Khairina Daulay Yusniar Zulaika Syah putri