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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia OPINI: Journal of Communication and Social Science
Muhammad Al-Haadi
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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EVOLUTION OF COMMUNICATION SOCIOLOGY: SOCIAL MEDIA INTERVENTION IN THE REALITY CONSTRUCTION OF SECOND ACCOUNT PHENOMENON IN THE ERA OF DIGITAL SOCIETY Muhammad Al-Haadi; Salwa Junisa; Aulia Irsalina; Najeeda Emira Chibro
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): July
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/hrvfq468

Abstract

This study examines the sociological evolution of communication in digital society by focusing on secondary accounts as strategic responses to social pressure on mainstream social media platforms. Using a qualitative methodology and a virtual ethnographic approach within a constructivist paradigm, the research explores how individuals construct and negotiate their social identities in digital spaces. Data were drawn from academic books, peer-reviewed journals, and scholarly articles, and were complemented by virtual observations and in-depth interviews with users of secondary accounts. Thematic analysis was employed to identify patterns related to digital identity and social interaction, while data validity was ensured through triangulation of observations, interview findings, and existing literature. The findings indicate that secondary accounts serve as important spaces for expressing authentic selves beyond the controlled personas presented on primary accounts. This practice reflects both tactical management of social visibility and ongoing negotiation between personal freedom and social conformity. Overall, the study highlights the dynamic and segmented nature of digital identity within contemporary social media ecosystems.
Penguatan Komunikasi Pemasaran Digital dalam Pengembangan Pasar Kamu di Desa Denai Lama Kabupaten Deli Serdang Carisha Puti Salsabila; Cahaya Permata; Rayhan Musthafa Fadhli Lubis; Raulanda Dwi Putra; Jessica Amelia Febrian; Almuraisyi Ramadhana; Muhammad Al-Haadi
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2026): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i3.3044

Abstract

Pasar Kamu in Denai Lama Village is one of the local economic potentials that offers various local products, traditional foods, and community activities. The development of digital media provides an opportunity to expand marketing and introduce Pasar Kamu to a wider community. However, the use of digital media still needs to be strengthened, particularly in content development and information delivery. This activity aims to strengthen digital marketing communication to support the development of Pasar Kamu in Denai Lama Village. The activity used a Community-Based Research (CBR) approach by involving managers and local business actors throughout the process. Data were collected through observation, interviews, and documentation. The activities consisted of problem identification, planning, marketing communication development, and evaluation. The results showed that Pasar Kamu has various potentials that can be promoted through digital media. The strengthening activities focused on developing content that presents local products, sellers’ activities, the market atmosphere, and the local characteristics of Denai Lama Village. Community involvement also helped determine the information and types of content that were appropriate for the conditions of Pasar Kamu. The planned and consistent use of digital media can help expand information about Pasar Kamu and support the local economic activities of the community. Therefore, strengthening digital marketing communication needs to be carried out continuously to increase the visibility of Pasar Kamu among a wider audience.
Co-Authors Almuraisyi Ramadhana Aulia Irsalina Cahaya Permata Carisha Puti Salsabila Jessica Amelia Febrian Najeeda Emira Chibro Raulanda Dwi Putra Rayhan Musthafa Fadhli Lubis Salwa Junisa