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All Journal OPINI: Journal of Communication and Social Science Journal of Future Social Humanities and Cultural Evolution
Nurhasanah Lubis
Universitas Islam Negeri Sumatera Utara
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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HALO EFFECT IN STUDENTS’ EVALUATIONS OF COMMUNICATION ETHICS IN ACADEMIC INTERACTION: A PHENOMENOLOGICAL STUDY OF KPI STUDENTS Windari Syntia; Nurhasanah Lubis; Rafi Salim Parinduri; Mona Hardinah
OPINI: Journal of Communication and Social Science Vol. 3 No. 1 (2026): March
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/17pk7j78

Abstract

This study examines the influence of the halo effect on students’ evaluations of communication ethics in academic interactions among students of the Islamic Communication and Broadcasting (KPI) study program. The halo effect refers to students’ tendency to form initial judgments about lecturers based on first impressions such as appearance, tone of voice, and presentation style. This research employs a qualitative phenomenological approach to explore students’ lived experiences in academic communication. The participants consisted of ten KPI students selected through purposive sampling. Data were collected through in-depth open-ended interviews and analyzed using the phenomenological analysis procedure proposed by Moustakas, which includes horizontalization, thematic clustering, and synthesis of meanings. The findings reveal that the halo effect shapes students’ perceptions of lecturers’ credibility, competence, and communication ethics, particularly during the early stage of academic interaction. However, these perceptions tend to evolve through continued learning experiences. The study contributes to educational communication research by demonstrating how perceptual bias influences the evaluation of communication ethics in higher education.
Peran Manajemen Sumber Daya Anggota dalam Mengatasi Rendahnya Keaktifan dan Loyalitas Kader di IMM FDK UIN Sumatera Utara Ainul Mardiyah; Nurhasanah Lubis; Raisya Saghira Adrina; Dinda Muliadani; Mona Hardinah
Journal of Future Social Humanities and Cultural Evolution Vol. 1 No. 2 (2026): Agustus : Journal of Future Social Humanities and Cultural Evolution
Publisher : Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jfshe.v1i2.951

Abstract

Penelitian ini bertujuan untuk mengetahui peran manajemen sumber daya anggota dalam mengatasi rendahnya keaktifan dan loyalitas kader di Ikatan Mahasiswa Muhammadiyah Fakultas Dakwah dan Komunikasi UIN Sumatera Utara. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian terdiri dari Ketua Umum, Sekretaris Umum, dan Ketua Bidang Kaderisasi IMM FDK UIN Sumatera Utara. Hasil penelitian menunjukkan bahwa manajemen sumber daya anggota memiliki peran penting dalam meningkatkan keaktifan dan loyalitas kader melalui proses kaderisasi, pembinaan, komunikasi organisasi, serta pemberian motivasi kepada anggota. Rendahnya keaktifan dan loyalitas kader dipengaruhi oleh faktor internal dan eksternal, seperti kesibukan akademik, kurangnya motivasi, serta belum optimalnya komunikasi dan pembinaan organisasi. Oleh karena itu, penguatan sistem kaderisasi, peningkatan komunikasi internal, dan pendekatan personal kepada kader menjadi strategi yang efektif dalam meningkatkan partisipasi dan loyalitas anggota. Penelitian ini menyimpulkan bahwa manajemen sumber daya anggota yang efektif mampu mendukung terciptanya kader yang aktif, loyal, dan berkomitmen terhadap tujuan organisasi.
Co-Authors Ainul Mardiyah Dinda Muliadani Mona Hardinah Rafi Salim Parinduri Raisya Saghira Adrina Windari Syntia