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All Journal AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Journal of Artificial Intelligence and Digital Business
M. Yusuf K
Universitas Muhammadiyah Makassar
Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science

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Developing an Integrated Marketing Communication Model to Enhance International Students’ Interest in Indonesian Sharia Investments Andi Mappatompo; A.Ifayani Haanurat; Sukmawati -; Zalkha Soraya; Sahabuddin Nanda; Muchriana Muchran; Wa Ode Rayyani; Asri Jaya; M. Yusuf K
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 10 No. 1 (2026)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v10i1.900

Abstract

This community engagement programme (INTERNATIONAL COMMUNITY SERVICE) aims to develop and implement an Integrated Marketing Communication (IMC) model to enhance international students' interest in Indonesian Sharia investment products. The programme was held at Al-Azhar University in Cairo and targeted 30 international students with educational backgrounds closely related to Islamic studies. The initiative responds to the growing potential of Indonesia's Sharia capital market and the need for effective global communication strategies to promote Islamic financial products. The programme applied a combination of educational seminars, digital campaigns, and interactive discussions designed to improve students' awareness, understanding, trust, and investment interest. A pre-test and post-test survey method was used to measure the effectiveness of the IMC approach. The results indicate significant improvements across all measured indicators. Awareness of Indonesian Sharia investment products showed the highest increase, followed by improvements in understanding of Sharia investment concepts, trust in Indonesian Sharia financial institutions, and interest in investing in Sharia-compliant products. The findings demonstrate that integrating educational content with persuasive and value-based communication is effective in promoting Islamic financial products among international students. Digital media also played an important role in reinforcing messages and sustaining engagement beyond face-to-face activities. The programme confirms that an IMC model tailored to Indonesia's cultural and religious values can serve as a practical strategy to expand the global reach of Indonesia's Sharia capital market, particularly within international academic communities. Contribution to Sustainable Development Goals (SDGs):SDG 4 : Quality Education; SDG 8 : Decent Work and Economic Growth; SDG 10 : Reduced Inequalities; SDG 12 : Responsible Consumption and Production
Pengaruh Employee Experience dan Employee Engagement terhadap Kepuasan Kerja karyawan PT Angkasa Pura Suport Indah Lestari; Nurinaya Nurinaya; M. Yusuf K
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11211

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Employee Experience dan Employee Engagement terhadap Kepuasan Kerja karyawan PT Angkasa Pura Supports Cabang Makassar. Kepuasan kerja merupakan salah satu faktor penting yang dapat memengaruhi produktivitas, loyalitas, dan kinerja karyawan dalam mencapai tujuan organisasi. Employee Experience dan Employee Engagement dipandang sebagai faktor yang mampu meningkatkan kualitas sumber daya manusia melalui pengalaman kerja yang positif serta keterlibatan karyawan yang tinggi terhadap pekerjaan dan organisasi. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi dalam penelitian adalah seluruh karyawan PT Angkasa Pura Supports Cabang Makassar yang berjumlah 50 orang dan seluruhnya dijadikan sampel penelitian menggunakan teknik sampling jenuh. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert. Data yang diperoleh dianalisis menggunakan regresi linear berganda dengan bantuan program Statistical Package for the Social Sciences (SPSS), yang didukung oleh uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa Employee Experience berpengaruh positif dan signifikan terhadap Kepuasan Kerja karyawan. Employee Engagement juga berpengaruh positif dan signifikan terhadap Kepuasan Kerja. Selain itu, Employee Experience dan Employee Engagement secara simultan berpengaruh positif dan signifikan terhadap Kepuasan Kerja karyawan PT Angkasa Pura Supports Cabang Makassar. Temuan ini menunjukkan bahwa peningkatan pengalaman kerja dan keterlibatan karyawan dapat menjadi strategi yang efektif dalam meningkatkan kepuasan kerja serta mendukung pencapaian tujuan organisasi secara berkelanjutan.
Co-Authors A.Ifayani Haanurat Andi Mappatompo Asri Jaya Indah Lestari Muchriana Muchran Nurinaya, Nurinaya Sahabuddin Nanda Sukmawati - Wa Ode Rayyani Zalkha Soraya