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All Journal Algebra : Jurnal Pendidikan Sosial dan Sains
Shinta Nur Maulida
Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo
Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Social Sciences Other

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THE EFFECT OF PROMOTION STRATEGIES AND PRICE ON CONSUMER SATISFACTION FOR BOUQUET PRODUCTS IN CURAH TATAL VILLAGE, ARJASA SUBDISTRICT, SITUBONDO REGENCY Sri Ayudha Mujiyanti; Shinta Nur Maulida; Lusi Endang Sri D
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 5 No. 4 (2025): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/17rq9176

Abstract

In an era of globalization and increasingly fierce market competition, companies are required to be smarter in designing effective marketing strategies. One important element in marketing strategy is promotion, which serves to increase consumer awareness and interest in products. In addition, price is also a crucial factor that can influence purchasing decisions and consumer satisfaction. In this context, bouquet products, which are aesthetically arranged compositions of flowers, have become increasingly popular among the public, especially for various events such as weddings, birthdays, and other celebrations.
Co-Authors Lusi Endang Sri D Sri Ayudha Mujiyanti