THE EFFECT OF PROMOTION STRATEGIES AND PRICE ON CONSUMER SATISFACTION FOR BOUQUET PRODUCTS IN CURAH TATAL VILLAGE, ARJASA SUBDISTRICT, SITUBONDO REGENCY

Sri Ayudha Mujiyanti (Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo)
Shinta Nur Maulida (Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo)
Lusi Endang Sri D (Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo)

Algebra : Jurnal Pendidikan Sosial dan Sains
Vol. 5 No. 4 (2025): Algebra : Jurnal Pendidikan Sosial dan Sains

In an era of globalization and increasingly fierce market competition, companies are required to be smarter in designing effective marketing strategies. One important element in marketing strategy is promotion, which serves to increase consumer awareness and interest in products. In addition, price is also a crucial factor that can influence purchasing decisions and consumer satisfaction. In this context, bouquet products, which are aesthetically arranged compositions of flowers, have become increasingly popular among the public, especially for various events such as weddings, birthdays, and other celebrations.