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All Journal Algebra : Jurnal Pendidikan Sosial dan Sains
Lusi Endang Sri D
Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo
Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Social Sciences Other

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ANALYSIS OF SME DEVELOPMENT STRATEGIES ON PURCHASING DECISIONS CASE STUDY UD TANJUNG JAYA SITUBONDO Fathol Latif; Lusi Endang Sri D; Dassucik
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 5 No. 4 (2025): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/4prr2x56

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an important part of a nation's economy, including in Situbondo. Development strategies are instruments used by the government, the business world, or local authorities to achieve long-term goals through preparation and assistance to develop and improve business capabilities. Empowering MSMEs is essentially a shared responsibility between the government, society, and companies. Research findings obtained through interviews, observations, and documentation of consumers at UD Tanjung Jaya indicate a strong correlation between MSME development strategies and consumer purchasing decisions. This finding reflects that the success of a micro business is not only determined by the existence of the product itself but also by strategic approaches in business management. One of the most notable findings is that product quality is the dominant factor in purchasing decisions. It can be concluded that the interpretation of the findings indicates that SME development strategies should focus on improving product quality, price efficiency, and customer service. However, for long-term growth, there needs to be a transformation in terms of promotion, legality, and distribution expansion so that products can reach broader and more competitive market segments sustainably.
THE EFFECT OF PRICE, LOCATION, AND SERVICE QUALITY ON CUSTOMER SATISFACTION (CASE STUDY: A CAR WORKSHOP IN KAYUPUTIH VILLAGE, PANJI DISTRICT, SITUBONDO REGENCY) Susi Radila; Lusi Endang Sri D; Lisma Dian Kartika Sari
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 5 No. 4 (2025): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/j5c7f033

Abstract

This study uses a quantitative approach. Quantitative research is a type of research that is systematic, planned, and clearly structured, from formulation to research design. Based on the results of the SPSS calculations above, it can be concluded that the correlation coefficient of 0.851 indicates the influence of price, location, and service quality on customer satisfaction. In this case, the number of respondents was 100. The R table value was obtained by calculating the degree of freedom (df) = 100 – 2 = 98, with df = 98 and alpha = 0.05, resulting in an R-table value of 0.198. Therefore, r calculated > r table, 0.851 > 0.198, meaning the null hypothesis is rejected and the alternative hypothesis Ha is accepted, indicating that there is an influence of price, location, and service quality on customer satisfaction, which is a high correlation. The calculated t-value for price is 8.096 and the t-table value is 1.985, meaning that the comparison between the t-table value and the calculated t-value (8.096 < 1.985) shows that the t-table value is greater than the calculated t-value. Therefore, it can be concluded that there is an influence of the price variable on customer satisfaction simultaneously, so Ha is accepted. The calculated t-value for location is 2.426 and the table value is 1.985, meaning that the table value is greater than the calculated value (2.426 < 1.985). Therefore, it can be concluded that there is a simultaneous influence of the location variable on customer satisfaction, so Ha is accepted and Ho is rejected. The calculated t-value for service quality is 5.501 and the table value is 1.985, meaning that the table value is greater than the calculated value (5.501 < 1.980). Therefore, it can be concluded that there is a simultaneous influence of the service quality variable on consumer satisfaction, so Ha is accepted and Ho is rejected.
THE EFFECT OF PROMOTION STRATEGIES AND PRICE ON CONSUMER SATISFACTION FOR BOUQUET PRODUCTS IN CURAH TATAL VILLAGE, ARJASA SUBDISTRICT, SITUBONDO REGENCY Sri Ayudha Mujiyanti; Shinta Nur Maulida; Lusi Endang Sri D
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 5 No. 4 (2025): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/17rq9176

Abstract

In an era of globalization and increasingly fierce market competition, companies are required to be smarter in designing effective marketing strategies. One important element in marketing strategy is promotion, which serves to increase consumer awareness and interest in products. In addition, price is also a crucial factor that can influence purchasing decisions and consumer satisfaction. In this context, bouquet products, which are aesthetically arranged compositions of flowers, have become increasingly popular among the public, especially for various events such as weddings, birthdays, and other celebrations.
THE EFFECT OF INNOVATION AND PRODUCT QUALITY OF MR. ALI'S SPICY COFFEE IN SUMBERANYAR MLANDINGAN ON CONSUMER SATISFACTION Lusi Endang Sri D; Arini Hidayati; Agusti
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 5 No. 4 (2025): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/mhsj3f50

Abstract

The coffee industry, especially in Indonesia, is growing rapidly in line with public interest in local products with distinctive flavors and aromas. The purpose of this study is to examine the interaction between innovation and product quality in influencing consumer satisfaction with spice coffee products. This study employs a qualitative approach to understand consumers' experiences, perceptions, and views on innovation and product quality of Mr. Ali's spice coffee. The qualitative approach was chosen because it allows for in-depth exploration of social and cultural phenomena involving consumers. From the discussion, it was concluded that there is a mutually reinforcing relationship between product innovation, product quality, and consumer satisfaction levels. Mr. Ali's spice coffee products have succeeded in meeting customer expectations through relevant innovation, good quality raw materials, and responsive and personalized service.
Co-Authors Agusti Arini Hidayati Dassucik Fathol Latif Lisma Dian Kartika Sari Shinta Nur Maulida Sri Ayudha Mujiyanti Susi Radila