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All Journal CAPITALIS (JOURNAL OF SOCIAL SCIENCES) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Sumiati Tahir
Faculty of Economics and business, Makassar State University
Religion Humanities Economics, Econometrics & Finance Social Sciences

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DEVELOPMENT OF STARTUP BUSINESS THROUGH THE UTILIZATION OF TECHNOLOGICAL INNOVATION ON THE E-COMMERCE PLATFORM AT KEDAI NAKAMA Nuraina Awin Saputri; Muhammad Rakib; Agus Syam; Muhammad Jufri; Sumiati Tahir
CAPITALIS: JOURNAL OF SOCIAL SCIENCES Vol. 2 No. 3 (2025): JULI
Publisher : Adisam Publisher

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Abstract

This study aims to develop the Kedai Nakama startup business through the utilization of e-commerce technology innovation based on the Odoo web platform. The subjects of this study consisted of the owner of the Kedai Nakama Business and four employees. The research method used was qualitative with a Research and Development (R&D) approach using the 4D model (Define, Design, Develop, Disseminate). Data were collected through observation methods, interview methods, and documentation. The results of the study indicate that the implementation of an e-commerce platform designed according to customer needs and desires can contribute to increased sales and is able to improve market access, operational efficiency, and customer experience. Through interactive web design and complete features, such as landing pages, product catalogs, and shopping carts, Kedai Nakama managed to increase revenue in the three months after implementation. This study provides a practical contribution to the development of digital technology-based businesses. With the implementation of this website, Kedai Nakama can reach a wider market, increase marketing effectiveness, and compete better in the digital era. The website is not only a promotional tool, but also a modern solution to improve customer experience and increase sales significantly.
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY AT CAFE NGOPI SANTAI IN MAKASSAR CITY Yohanis Resa Surentu; Agus Syam; Asmayanti; Muhammad Jufri; Sumiati Tahir
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

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The increasing lifestyle of society that is continuously evolving in this era, along with the advancement of increasingly sophisticated technology and the ever-developing lifestyle of the community, certainly impacts the business world. The current business development is so rapid that companies are required to be more focused and always innovate so that they can survive in the tight competition, especially in the café business. 1) To prove whether there is a significant influence of product quality on customer loyalty at the Ngopi Santai café. 2) To prove whether there is a significant influence of service quality on customer loyalty at the café ngopi santai. 3) To prove whether there is a significant influence of product quality and service quality on customer loyalty at the café ngopi santai. This research uses a quantitative method with multiple regression analysis techniques to analyze the collected data, and the instrument used is a questionnaire. The population in this study consists of all customers of Café Ngopi Santai who have visited and purchased products from Café Ngopi Santai. The sample for this research was determined using accidental sampling, which means respondents who were coincidentally encountered by the researcher during the research period and have the potential to be data sources and are willing to participate in this study, totaling 100 respondents. The results of this study indicate that: 1) There is a significant influence of product quality on customer loyalty at the Ngopi Santai café in Makassar. 2) There is a significant influence of service quality on customer loyalty at the Ngopi Santai café in Makassar. 3) There is a significant influence of product quality and service quality on customer loyalty at the Ngopi Santai café in Makassar city.
Co-Authors Agus Syam Asmayanti Muhammad Jufri Muhammad Rakib Nuraina Awin Saputri Yohanis Resa Surentu