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All Journal CAPITALIS (JOURNAL OF SOCIAL SCIENCES) BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Salome (Multidisipliner Keilmuan)
Muhammad Jufri
Faculty of Economics and business, Makassar State University
Religion Humanities Economics, Econometrics & Finance Social Sciences

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DEVELOPMENT OF STARTUP BUSINESS THROUGH THE UTILIZATION OF TECHNOLOGICAL INNOVATION ON THE E-COMMERCE PLATFORM AT KEDAI NAKAMA Nuraina Awin Saputri; Muhammad Rakib; Agus Syam; Muhammad Jufri; Sumiati Tahir
CAPITALIS: JOURNAL OF SOCIAL SCIENCES Vol. 2 No. 3 (2025): JULI
Publisher : Adisam Publisher

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This study aims to develop the Kedai Nakama startup business through the utilization of e-commerce technology innovation based on the Odoo web platform. The subjects of this study consisted of the owner of the Kedai Nakama Business and four employees. The research method used was qualitative with a Research and Development (R&D) approach using the 4D model (Define, Design, Develop, Disseminate). Data were collected through observation methods, interview methods, and documentation. The results of the study indicate that the implementation of an e-commerce platform designed according to customer needs and desires can contribute to increased sales and is able to improve market access, operational efficiency, and customer experience. Through interactive web design and complete features, such as landing pages, product catalogs, and shopping carts, Kedai Nakama managed to increase revenue in the three months after implementation. This study provides a practical contribution to the development of digital technology-based businesses. With the implementation of this website, Kedai Nakama can reach a wider market, increase marketing effectiveness, and compete better in the digital era. The website is not only a promotional tool, but also a modern solution to improve customer experience and increase sales significantly.
THE IMPACT OF CREATIVITY, INNOVATION AND LEARNING BUSINESS WITH THE PROBLEMS OF BEAUTY'S FRIENDLESS COSMETICS COMPANY IN MAMUJU CITY Afifah Nurian Aryanti; Marhawati Najib; Agus Syam; Muhammad Rakib; Muhammad Jufri
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 2 (2025): MEI
Publisher : Adisam Publisher

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This research aims to find out the impact of creativity, innovation and entrepreneurial knowledge on business success. The method used in this study is quantitative, aimed at explaining the relationship between variables, but the conclusions drawn from the results of the study cannot be simplified and concluded unilaterally but must go through several stages of testing. Data collection using primary data with the technique of division of questionnaires to respondents. Sampling technique used is the method of sampling a saturated sample of 50 respondents Data analysis using SPSS V.24.00 for windows. The results of the research concluded that (1) creativity has a significant positive influence on the success of the business at the Beauty Friend Cosmetic Shop in Mamuju City. (2) Innovation has significant positive impact on the successful business at Beauty Friend cosmetic shop in Mumuju city. (3) Knowledge of entrepreneurship has significantly positive influences on the business success of Beauty Friend Kosmetic Store in Memuju. (4) Creativity, innovation and entrepreneurial knowledge simultaneously have an impact on business success at Beautyfriend Cosmetics store in Mmuju City.
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY AT CAFE NGOPI SANTAI IN MAKASSAR CITY Yohanis Resa Surentu; Agus Syam; Asmayanti; Muhammad Jufri; Sumiati Tahir
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

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The increasing lifestyle of society that is continuously evolving in this era, along with the advancement of increasingly sophisticated technology and the ever-developing lifestyle of the community, certainly impacts the business world. The current business development is so rapid that companies are required to be more focused and always innovate so that they can survive in the tight competition, especially in the café business. 1) To prove whether there is a significant influence of product quality on customer loyalty at the Ngopi Santai café. 2) To prove whether there is a significant influence of service quality on customer loyalty at the café ngopi santai. 3) To prove whether there is a significant influence of product quality and service quality on customer loyalty at the café ngopi santai. This research uses a quantitative method with multiple regression analysis techniques to analyze the collected data, and the instrument used is a questionnaire. The population in this study consists of all customers of Café Ngopi Santai who have visited and purchased products from Café Ngopi Santai. The sample for this research was determined using accidental sampling, which means respondents who were coincidentally encountered by the researcher during the research period and have the potential to be data sources and are willing to participate in this study, totaling 100 respondents. The results of this study indicate that: 1) There is a significant influence of product quality on customer loyalty at the Ngopi Santai café in Makassar. 2) There is a significant influence of service quality on customer loyalty at the Ngopi Santai café in Makassar. 3) There is a significant influence of product quality and service quality on customer loyalty at the Ngopi Santai café in Makassar city.
DISTRIBUTION PATTERNS OF THE SUPPLY CHAIN AND VALUE ADDITION OF COFFEE AGRIBUSINESS IN KADUAJA VILLAGE, GANDANGBATU SILLANAN DISTRICT, TANA TORAJA REGENCY Rahmawati Rahmawati; Marhawati Marhawati; Agus Syam; Muhammad Jufri; Nur Halim
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 6 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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This research aims to determine the flow pattern of the coffee agribusiness supply chain and calculate the added value of the coffee agroindustry in Kaduaja Village, Gandangbatu Sillanan District, Tana Toraja Regency.  The research location was determined purposively, with respondents consisting of 9 coffee farmers, 3 coffee fruit collectors, 1 large-scale coffee fruit trader, and 7 coffee consumers, totaling 20 samples.  The results of this study indicate that 1) there are five patterns of the coffee supply chain flow in Kaduaja Village, Gandangbatu Sillanan District, Tana Toraja Regency, where this mechanism has three flows: first, the product flow moves from upstream to downstream, namely from farmers-collecting traders-Bunga Seong Coffee (processor)-consumers.  Second, the flow of money moves from downstream to upstream, that is, from consumers to Bunga Seong Coffee (processor), then to collecting traders, and finally to the farmers.  Third, the flow of information that occurs between members of the supply chain is the price, flowing from Bunga Seong Coffee (processor) to the collecting traders and then to the farmers.  2) The added value of the coffee agroindustry reaches 22.00% of the output value.  The contribution of income obtained by the labor involved in the coffee agroindustry is 4.16%, with labor income reaching Rp.10,000/kg.  The profit margin of the coffee agroindustry is 95.833%, meaning that every 1.5 kg of coffee raw material can provide an added value of Rp.240,000/kg.
Co-Authors Afifah Nurian Aryanti Agus Syam Asmayanti Marhawati Marhawati Marhawati Najib Muhammad Rakib Nur Halim Nuraina Awin Saputri Rahmawati Rahmawati Sumiati Tahir Yohanis Resa Surentu