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All Journal INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) International Journal of Teaching and Learning (INJOTEL)
Yorman
Universitas Nahdlatul Wathan Mataram, Indonesia
Religion Humanities Education Mathematics Social Sciences Other

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REVOLUTIONIZING SOCIAL MEDIA MARKETING THROUGH AI AND AUTOMATION: AN IN-DEPTH ANALYSIS OF STRATEGIES, ETHICS, AND FUTURE TRENDS Doby Indrawan; Yorman; Muhamad Stiadi; Nenden Hendayani; Al-Amin
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 2 No. 3 (2023): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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This comprehensive analysis delved into the transformative potential of artificial intelligence (AI) and automation in social media marketing. We explored many strategies and insights that have redefined how businesses engage with their audiences in the digital age. Our investigation began by acknowledging the profound impact of AI and automation technologies on the marketing landscape, particularly within the dynamic domain of social media. These innovations ushered in a new era of data-driven decision-making, hyper-personalization, and efficiency, enabling marketers to create more targeted and impactful campaigns. A key finding of our analysis was the pivotal role of AI in audience segmentation and targeting. Through real-time data analysis, marketers could identify and engage their ideal audience segments with exceptional precision, optimizing resource allocation and campaign effectiveness. We also highlighted the emergence of AI-driven chatbots and virtual assistants, revolutionizing customer service and engagement on social media platforms. These 24/7 available, personalized interaction tools significantly enhanced the overall customer experience. However, amidst the transformative potential of AI and automation, we emphasized the ethical responsibilities accompanying these advancements. We stressed the need for transparency, data privacy, and fairness in AI-driven marketing practices. Upholding these principles ensures trust, a cornerstone of long-term success. In conclusion, our analysis illuminated the remarkable potential of AI and automation in revolutionizing social media marketing. As we move forward into this era of technological transformation, we must do so with a steadfast commitment to innovation and ethical integrity, shaping a marketing landscape that benefits businesses and consumers alike.
AN EXTENSIVE MULTIFACETED EXAMINATION OF EDUCATIONAL DISPARITIES IN SECONDARY SCHOOLS: A COMPREHENSIVE COMPARATIVE STUDY BETWEEN RURALAND URBAN REGIONS IN INDONESIA Yorman; Heriyanto; Muhammad Abdi Lubis; Ekha Sri Sugiarti; Fitri Astuti Baningtyas
International Journal of Teaching and Learning Vol. 1 No. 2 (2023): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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This comprehensive study extensively explores educational disparities within Indonesian secondary schools, emphasizing a comparative analysis between rural and urban regions. Combining quantitative and qualitative methodologies, we delve into the multifaceted nature of these disparities. Quantitative methods provide us with statistical insights, revealing the extent and significance of the educational disparities. This data, collected through structured surveys, encompasses aspects like access to resources, student performance, and school facilities. Complementing this, qualitative approaches, including in-depth interviews, unearth the lived experiences of students, teachers, and administrators, shedding light on these disparities' social, cultural, and economic dimensions. Our research employs a stratified sampling approach, encompassing the diverse geography of Indonesia, to ensure a representative sample. By random selection within strata, rural and urban schools are well-represented, minimizing bias and yielding generalizable results. Understanding the nuanced challenges of education in varying contexts is essential in a nation as diverse as Indonesia. This study highlights the disparities and offers insights that can inform evidence-based policies, aiming to create more equitable and effective educational systems.
Co-Authors Al-Amin Doby Indrawan Ekha Sri Sugiarti Fitri Astuti Baningtyas Heriyanto Muhamad Stiadi Muhammad Abdi Lubis Nenden Hendayani