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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Ikrar Muadsim
Halu Oleo University, Kendari, Indonesia
Religion Humanities Social Sciences

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THE ROLE OF SOCIAL BUSINESS STRATEGY IN IMPROVING SMALL BUSINESS OWNER INCOME Muh. Husriadi; Ikrar Muadsim; Deprianus Sarlis
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 1 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

Social business strategy is becoming an important approach to improving business actor income small businesses facing various social and economic challenges. This research aims analyzing the role of social business strategies in supporting sustainability business small through product innovation, participation community, and sustainable income models. The method used is qualitative research with a case study approach, involving interview in-depth and observation of business actors’ small businesses implementing social business strategies. The research results show that social business strategies are effective push improvement income by integrating social and economic values through product innovative as well as involvement active community. Obstacles such as limited capital and knowledge managerial is challenges that need to be overcome to optimize results. The implications of this research emphasize importance support training management, access funding, and the use of digital technology to strengthen implementation of social business. This study contributes to the development of theory social entrepreneurship at the same time practice empowerment business sustainable small.
INTEGRATED MARKETING COMMUNICATIONS (IMC) STRATEGY IN ATTRACTING ATTENTION INTEREST BUY CONSUMERS IN THE CURRENT COFFEE BUSINESS Muh. Husriadi; Ikrar Muadsim; Usman. M
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Contemporary coffee industry the more competitive so it is important for business actors to implement effective marketing strategies use interesting interest buy consumers. This study aims to explore implementation of Integrated Marketing Communications (IMC) and its impact on consumer interest buy consumers in contemporary coffee businesses. The research method used is qualitative with interviews in-depth and focused group discussions to coffee shop owners and managers. The results of the study showed that the implementation of IMC through social media, promotion attractive and launching new menus can increase interest buy and create experience comprehensive for customers. However, challenges such as limited budget and difficulties guard consistency messages across multiple channels need to be addressed. The implications of this research suggest that an integrated IMC strategy can strengthen connection between brands and consumers as well as increase competitiveness in the market. This study also suggests further exploration of collaboration with local influencers to enhance effectiveness marketing.
Co-Authors Deprianus Sarlis Muh. Husriadi Usman. M