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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Deprianus Sarlis
Halu Oleo University, Kendari, Indonesia
Religion Humanities Social Sciences

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THE ROLE OF SOCIAL BUSINESS STRATEGY IN IMPROVING SMALL BUSINESS OWNER INCOME Muh. Husriadi; Ikrar Muadsim; Deprianus Sarlis
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 1 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

Social business strategy is becoming an important approach to improving business actor income small businesses facing various social and economic challenges. This research aims analyzing the role of social business strategies in supporting sustainability business small through product innovation, participation community, and sustainable income models. The method used is qualitative research with a case study approach, involving interview in-depth and observation of business actors’ small businesses implementing social business strategies. The research results show that social business strategies are effective push improvement income by integrating social and economic values through product innovative as well as involvement active community. Obstacles such as limited capital and knowledge managerial is challenges that need to be overcome to optimize results. The implications of this research emphasize importance support training management, access funding, and the use of digital technology to strengthen implementation of social business. This study contributes to the development of theory social entrepreneurship at the same time practice empowerment business sustainable small.
PRODUCT QUALITY ANALYSIS IN INCREASING BUYING INTERESTIN THE TODAY'S FAST-FOOD BUSINESS Muh. Husriadi; Bunga Kartika; Deprianus Sarlis
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2025): JULY
Publisher : Adisam Publisher

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Abstract

Fast food industry​ current face challenges in maintaining interest buy consumers in the middle increasingly fierce competition strict especially regarding quality product that is a factor main decision purchase. This study aims to analyze in a way comprehensive in dimensions quality products in ready- to-eat food contemporary. The method used is qualitative research. descriptive with data collection through interview in-depth and observation participatory in consumers in Kendari City. The results of the study showed that the dimensions quality products that include authentic and consistent taste, attractive and functional packaging, relevant menu innovations, and consistency production have a role in improving interest buy. In addition, the attraction product, loyalty consumers, and recommendations from word of mouth participate strengthen the relationship. The implications of this research contribute theoretical in the development of marketing science culinary and practical for business actors in formulating strategies for increasing quality products for sustainable competitiveness.
Co-Authors Bunga Kartika Ikrar Muadsim Muh. Husriadi