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All Journal Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) Jurnal Salome (Multidisipliner Keilmuan)
Andika Isma
Faculty of Economics and business, Makassar State University
Religion Humanities Economics, Econometrics & Finance Social Sciences

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MINING STRATEGY IN INCREASING CHOCOLATE MUSHROOM CULTURE PRODUCTION ON (USAHA MATAHARI JAMUR DI DESA PAROMBEAN KABUPATEN ENREKANG) Arnelin Anggraini; Agus Syam; Asmayanti; Nur Halim; Andika Isma
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 3 No. 3 (2025): MEI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This research aims to find out the development strategy in increasing the production of cultivation of chocolate squid mushrooms (pada usaha matahari jamur di Desa Parombean Kabupaten Enrekang). The research method used through qualitative descriptive research using methods of data collection through observations, interviews and documentation of an object of research which will then be analyzed using SWOT analysis. Through interviews with stakeholders in the Sun Fungi enterprise in Parombean Village Enrekang district, the conclusion drawn based on the current conditions, the sun fungi business in Parobean village Enrekange district is in the first quarter, showing that the company is experiencing a very favourable situation. The strategy that can be applied to the Sun mushroom enterprise in Parombean Village Enrekang district in terms of Quadrant I is aggressive strategy.
MEASUREMENT OF BRAND ATTITUDE IN IMPROVING CONSUMER LOYALTY IN NIAR CHIPS BUSINESS IN BONE DISTRICT Elysa Natalia; Agus Syam; Asmayanti; Muhammad Rakib; Andika Isma
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 3 (2025): MEI
Publisher : CV. ADIBA AISHA AMIRA

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Brand attitude becomes one of the important factors in understanding consumer perception and loyalty towards a brand.  In the midst of increasingly fierce competition, measuring brand attitude has become one of the keys to understanding consumer attitudes towards a brand or brand attitude. This research aims to develop an effective brand attitude measurement model to enhance consumer loyalty for Keripik Niar.  This research uses the research and development (R&D) method with the 4D model, which consists of four stages: define, design, develop, and disseminate.  Data collection activities were carried out through observation, interviews, and documentation.  The data analysis technique uses qualitative descriptive analysis techniques.  The research results show that the brand attitude measurement model using the 4D model approach is effective in depicting consumer attitudes towards Keripik Niar through four indicators: brand trust, brand love, brand reliability, and purchase tendency due to the brand.  This model helps business owners understand consumer needs and expectations, thereby enhancing brand image and consumer loyalty.
Co-Authors Agus Syam Arnelin Anggraini Asmayanti Elysa Natalia Muhammad Rakib Nur Halim