Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY)
Sandra Dewi
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi, Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMPERTAHANKAN DAN MENINGKATKAN JUMLAH NASABAH PEMBIAYAAN MITRAGUNA PADA BANK SYARIAH INDONESIA (BSI) KCP PULAU PUNJUNG Fiki Pramita; Sandra Dewi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 6 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bank Syariah Indonesia KCP Pulau Punjung is a sharia-based bank located in pulau punjung sub-district whose working area covers the Dharmasraya district. PT.Bank Syariah Indonesia KCP Pulau Punjung is not the only bank on pulau punjung and customer’knowledge of the new tecnology applied by Bank Syariah Indonesia KCP Pulau Punjung and ATM is often hampered by network problems. The purpose of this research is to find out how to apply Customer Relationship Management Implementation Analysis in maintaining and increasing the number of Mitraguna Financing customer and the obstacles in implementing Customer Relationship Management. This research is descriptive qualitative research. The subjects of this research were 4 BSI employes and 1 BSI customer. The data sources used are primary data and secondary data. The data collection mthods used are observation, interviews, and docomentation mhetods. The result of this reserch indicate that customer Relationship Management helps PT. Bank Syariah Indonesia KCP Pulau Punjung to improve good relation with increasing the number of Mitragu financing customer. The obstacle in implementing thisis that BSI cannot provide financing to ASN, PPPK, PNS if their salaries are notpayroll at BSI because the financing requirements at Mitaguna, the customer’s salary must be payroll at BSI
STRATEGI PROMOSI DALAM MENINGKATKAN JUMLAH JAMAAH PADA PT BONITA ANUGRAH PRATAMA BUKITTINGGI Resty Dila Aryanti; Sandra Dewi
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 3 (2025): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the Promotion Strategy in Increasing the Number of Pilgrims at PT Bonita Anugrah Pratama Bukittinggi. The promotional strategy carried out to increase the number of pilgrims at Bonita Anugrah Pratama Bukittinggi by using SWOT analysis so as to increase the number of pilgrims and achieve company targets. The goal of the study is to use the SWOT matrix to identify opportunities, threats, vulnerabilities, and strengths in order to increase the number of pilgrims. The author of this work employed qualitative research as her research approach. This qualitative research method yields descriptive data in the form of observed behaviour and written or spoken language. gathering information by documentation, interviews, and observation. The study's findings, which came from an examination of marketing tactics aimed at boosting pilgrimage, were PT Bonita Anugrah Pratama are to use the S-T Strategy (Strength-Threath). It can be concluded that strengths and threats (ST) have the highest score of 2.94 compared to other strategies. So PT Bonita uses the S-T strategy, which is to optimize existing strengths in order to minimize external threats. From the strategies obtained, it shows that there are 3 promotional strategies to increase the number of pilgrims, namely by increasing advertising promotions through electronic media to build the image of Hajj and Umrah financing products, establishing partnerships to facilitate the process of demonstrating Umrah products and also better understanding the needs of prospective pilgrims both short and long term so as to increase the number of pilgrims
Co-Authors Fiki Pramita Resty Dila Aryanti