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All Journal Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY) Humanitis (Jurnal Humaniora Sosial dan Bisnis) Jurnal Ekonomi dan Bisnis (Jebi)
Sandra Dewi
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi, Indonesia
Economics, Econometrics & Finance

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ANALISIS IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMPERTAHANKAN DAN MENINGKATKAN JUMLAH NASABAH PEMBIAYAAN MITRAGUNA PADA BANK SYARIAH INDONESIA (BSI) KCP PULAU PUNJUNG Fiki Pramita; Sandra Dewi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 6 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Bank Syariah Indonesia KCP Pulau Punjung is a sharia-based bank located in pulau punjung sub-district whose working area covers the Dharmasraya district. PT.Bank Syariah Indonesia KCP Pulau Punjung is not the only bank on pulau punjung and customer’knowledge of the new tecnology applied by Bank Syariah Indonesia KCP Pulau Punjung and ATM is often hampered by network problems. The purpose of this research is to find out how to apply Customer Relationship Management Implementation Analysis in maintaining and increasing the number of Mitraguna Financing customer and the obstacles in implementing Customer Relationship Management. This research is descriptive qualitative research. The subjects of this research were 4 BSI employes and 1 BSI customer. The data sources used are primary data and secondary data. The data collection mthods used are observation, interviews, and docomentation mhetods. The result of this reserch indicate that customer Relationship Management helps PT. Bank Syariah Indonesia KCP Pulau Punjung to improve good relation with increasing the number of Mitragu financing customer. The obstacle in implementing thisis that BSI cannot provide financing to ASN, PPPK, PNS if their salaries are notpayroll at BSI because the financing requirements at Mitaguna, the customer’s salary must be payroll at BSI
STRATEGI PROMOSI DALAM MENINGKATKAN JUMLAH JAMAAH PADA PT BONITA ANUGRAH PRATAMA BUKITTINGGI Resty Dila Aryanti; Sandra Dewi
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 3 (2025): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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This study aims to examine the Promotion Strategy in Increasing the Number of Pilgrims at PT Bonita Anugrah Pratama Bukittinggi. The promotional strategy carried out to increase the number of pilgrims at Bonita Anugrah Pratama Bukittinggi by using SWOT analysis so as to increase the number of pilgrims and achieve company targets. The goal of the study is to use the SWOT matrix to identify opportunities, threats, vulnerabilities, and strengths in order to increase the number of pilgrims. The author of this work employed qualitative research as her research approach. This qualitative research method yields descriptive data in the form of observed behaviour and written or spoken language. gathering information by documentation, interviews, and observation. The study's findings, which came from an examination of marketing tactics aimed at boosting pilgrimage, were PT Bonita Anugrah Pratama are to use the S-T Strategy (Strength-Threath). It can be concluded that strengths and threats (ST) have the highest score of 2.94 compared to other strategies. So PT Bonita uses the S-T strategy, which is to optimize existing strengths in order to minimize external threats. From the strategies obtained, it shows that there are 3 promotional strategies to increase the number of pilgrims, namely by increasing advertising promotions through electronic media to build the image of Hajj and Umrah financing products, establishing partnerships to facilitate the process of demonstrating Umrah products and also better understanding the needs of prospective pilgrims both short and long term so as to increase the number of pilgrims
IMPLEMENTASI SAPTA PESONA DALAM UPAYA MEMBANGUN CITRA DESTINASI WISATA PANTAI AIR BANGIS DI KABUPATEN PASAMAN BARAT Fyona Hadisty; Sandra Dewi
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 4 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Publisher : ADISAM PUBLISHER

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This research was motivated by the unmanaged implementation of Sapta Pesona in the Air Bangis beach tourist destination, which resulted in a lack of order in the parking area because it took up the road and disturbed other motorists. Apart from that, there are still very few traders selling souvenirs or typical food at the Air Bangis beach destination. This type of research is descriptive qualitative research namely the data collected is in the form of words, pictures, not numbers, placing greater emphasis on observing phenomena and digging deeper into the meaning behind the Air Bangis beach destination. The data collection technique used in this research is through interviews by going directly to the location of the Air Bangis beach destination and documentation to obtain written data related to this thesis. The implementation of Sapta Pesona among tourist destination managers is a delusion towards sustainable tourist destinations. Based on the results of the research conducted, it can be concluded that the implementation of Sapta Pesona in the tourist destination of Air Bangis Beach does not yet understand Sapta Pesona tourism, which has an impact on tourism managers not being optimal and also the public still not understanding the importance of Sapta Pesona elements as a barometer of tourism around Air Bangis Beach
ANALISIS PERANAN CUSTOMER SERVICE DALAM MANAJEMEN KOMPLAIN CARD ATM (STUDI KASUS BSI KC PADANG IMAM BONJOL) Wulanda Putri Widy; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 7 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

Latar belakang penelitinan ini adalah melihat peranan Customer service dalam manajemen komplain card ATM supaya dapat mempertahankan nasabah lama dan nasabah baru untuk tetap bertransaksi di bank bsi kc padang imam bonjol. Tujuan penelitian ini yaitu untuk menggambarkan peranan Customer Service dalam manajemen Komplain Card ATM
ANALISIS PENETAPAN MARGIN PADA PEMBIAYAAN MURABAHAH DI KPPS BMT EL-USWAH DHARMASRAYA Rahmadani Eka Putri; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 7 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This research was motivated by the lack of role of KSPPS BMT El-Uswah Dharmasraya in explaining to customers about determining margins before entering into a financing agreement, resulting in a lack of customer understanding regarding the determination of margins determined by KSPPS BMT El-Uswah Dharmasraya. This type of research is field (filed research) which is descriptive qualitative in nature which is carried out by describing how margins are determined for murabahah financing at KSPPS BMT El-Uswah Dharmasraya. The data collection technique in this research is through interviews by visiting the KSPPS BMT El-Uswah Dharmasraya office directly as well as documentation to obtain written data related to this thesisi. Based on the results of the research conducted, it can be concluded that the margin determination determined by KSPPS BMT El- Uswah Dharmasraya uses a flat calculation method, where the amount of margin given is fixed and does not change. Factors taken into consideration in determining margins at KSPPS BMT El-Uswah Dharmasraya are business factors, level of competition, financing risk and type of customer. Apart from that, there are also factors that influence margin determination, namely profit targets and overhead costs.
ANALISIS KONTRIBUSI FINANCIAL TECHNOLOGY UNTUK MENINGKATKAN TINGKAT LITERASI KEUANGAN (STUDI KASUS PEDAGANG PASAR AUR KOTA BUKITTINGGI) Sherly Oktaviani; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 7 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

The background of this research is to look at the contribution of fintech to increasing the level of financial literacy among Aur Market traders in Bukittinggi City. This fintech will have an impact on a business, both positive and negative impacts. Apart from that, fintech also plays a role in reducing the financial solution. The aim of the research is to determine and analyze the contribution of fintech to increasing the level of financial literasi in Aur Market Bukittinggi City. The research method used by the author here is qualitative, research with the key informants for this research being the Aur Market traders in Bukittinggi City, totaling 8 informants. In collecting data, research used observation, interrvews and documentation methods. The research result obtained from the analysis of the contribution of fintech in increasing the level of financial literacy in Aur Market Bukittinggi City are that the contribution of fintech is quite good and running well. Where Aur Market Bukittinggi City are already using fintech as a transaction tool with cotumers. Using fintech will make transaction more pratical, faster and easer, and fintech provide features to track user expenses, income and assets. So this can make users see their financial situation more clearly, beside that our financial security will be well maintained so there is no need to wotrry
ANALISIS PENERAPAN MANAJEMEN RISIKO PADA PRODUKPEMBIAYAAN PEMILIKAN RUMAH (PPR) BSI GRIYA KCP PAYAKUMBUH Fitri Handayani; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 8 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

Latar belakang penelitian ini adalah bertujuan untuk menganalisis manajemen risiko dan mengetahui mekanisme produk pembiayaan PPR di BSI KCP Payakumbuh. Dalam menjalankan produknya, BSI tidak terbatas dari risiko. Oleh karena itu, manajemen risiko diperlukan di BSI KCP Payakumbuh dan diharapkan dapat meminimalisir risiko-risiko yang terjadi pada produk pembiayaan PPR BSI Griya dengan prosedur dan sistematika yang jelas dan baik. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan informan kunci penelitian ini adalah pimpinan Bank Syariah Indonesia KCP Payakumbuh, informan utamanya yaitu pada bagian marketing yang bertugas di bidang tersebut dan informan pendukung sebanyak 5 orang nasabah. Dalam pengumpulan data, peneliti mengunakan metode observasi, wawancara, dan dokumentasi. Hasil dari penelitian ini menjelaskan bahwa manajemen risiko yang diterapakan di BSI KCP Payakumbuh dilakukan dengan analisis 5C (character, capital, collateral, capacity, dan condition of Economi).
Co-Authors Fiki Pramita Fitri Handayani Fyona Hadisty Rahmadani Eka Putri Resty Dila Aryanti Sherly Oktaviani Wulanda Putri Widy