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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Bondan Subagyo
Universitas Tulungagung, Indonesia

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APPLICATION OF INNOVATION MANAGEMENT STRATEGIES FOR THE COMPETITIVENESS OF ONLINE PRODUCT COMPANIES Bondan Subagyo; Nur Hidayati; Triyani Capeg Hadmandho
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

In the modern industrial world, there is intense competition among all businesses as they strive to become more competitive in order to survive and compete on the worldwide market. Information technology is a vital component of the corporate world, particularly in light of the fiercely competitive commercial environment. Business strategy matters become more crucial to firm management because of this competitiveness. Innovation management strategy is an important step for online product companies to increase their competitiveness in the market. By implementing the right innovation strategy, companies can create unique products or services, meet customer needs, and face competition with competitors. By implementing the right innovation management strategy, online product companies can increase their competitiveness in the market. Implementing market orientation and innovation, adopting advanced technology, developing new business models, tailored marketing approaches, and product and service innovation are some of the steps that can help companies achieve these goals.
EVOLUTION OF ECONOMIC MANAGEMENT: THE INFLUENCE OF SERVICE QUALITY ON BEHAVIORAL INTENTION Yohana; Budi Prasetyo; Bondan Subagyo
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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The development of economic management demonstrates a greater awareness of the relationship between consumer behavioral intentions and service excellence. Businesses can provide better customer service and boost positive word-of-mouth and economic performance by implementing a customer-centric approach and utilizing contemporary technologies. The impact of service quality on the intents of conduct in economic management has become an interesting research focus. Based on several research results conducted, there are several findings that can provide insight into the connection between behavioral intentions and service excellence. Good service quality is key to creating and maintaining positive    behavioral         intentions among customers. By understanding and managing the dimensions of service quality, companies can increase long-term success is influenced by a number of factors, including favorable word-of-mouth, client happiness, and loyalty in economic management.
Co-Authors Budi Prasetyo Nur Hidayati Triyani Capeg Hadmandho Yohana