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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Gautama Sastra Waskita
Universitas Tulungagung, Indonesia

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ANALYSIS OF THE INFLUENCE OF FOREIGN DIRECT INVESTMENT, LABOR PRODUCTIVITY AND TECHNOLOGYON ECONOMIC GROWTH Loso Judijanto; Ajeng Faizah Nijma Ilma; Gautama Sastra Waskita
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Foreign investment, labor productivity and technology are key factors that can significantly influence economic growth. An important factor in a nation's economic development is foreign direct investment. This involves investing foreign assets into domestic structures, equipment, and organizations. Research on the Indonesian economy shows that FDI has a significant impact on economic growth. FDI can also increase the productivity and macroeconomic stability of the recipient country so that this source of funds is considered to have great potential as a driving force for the economy and is believed to be relatively safe for a country because it is a long-term investment. Macroeconomic indicators like unemployment, pricing levels, and economic growth can be used to assess a nation's economic performance. Economic growth is mostly driven by labor productivity. Therefore, policies and strategies that aim to increase productivity are essential for achieving sustained and inclusive economic development. The influence of technology on economic growth can be seen from various perspectives. Based on available information, technology has a significant impact in driving a country's economic growth.
TURNING TRASH INTO TREASURE: WASTE BANKS DRIVING CIRCULAR ECONOMY THROUGH COFFEE, PLASTIC, AND OIL WASTE MANAGEMENT Gautama Sastra Waskita
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Waste management is a critical challenge in Indonesia, where plastic waste, coffee waste, and used cooking oil contribute significantly to environmental pollution. This study explores the potential of waste banks to integrate these diverse waste streams into a cohesive circular economy framework. The research aims to assess the operational, environmental, and socio-economic benefits of waste banks that manage coffee waste, plastic waste, and used cooking oil in Indonesia. A qualitative research design, including case studies, interviews, and focus group discussions, was employed to gather insights from waste bank operators, community members, and experts. The findings reveal that waste banks can successfully diversify their operations by recycling plastics, composting coffee waste, and converting used cooking oil into biodiesel. This integrated approach contributes to waste reduction, environmental sustainability, and community empowerment through green job creation. However, challenges such as limited infrastructure, policy support, and community awareness remain barriers to full implementation. The study recommends policy development, investment in technology, and enhanced community engagement to optimize waste bank operations and promote circular economy practices.
SELLING IN SECONDS: A PHENOMENOLOGICAL EXPLORATION OF SHORT VIDEO MARKETING ON INSTAGRAM REELS IN ENTREPRENEURIAL VENTURES Gautama Sastra Waskita; Denny Rakhmad Widi Ashari, Akhmad Rifa’I, Mohammad Basid Al Haris
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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The growing prominence of short video content in digital marketing highlights its potential as a powerful tool for entrepreneurial ventures to engage audiences and drive business outcomes. However, limited research explores how entrepreneurs navigate the unique affordances of platforms like Instagram Reels, particularly in resource-constrained environments. This study aims to investigate the role of short video marketing in entrepreneurial ventures by employing a qualitative phenomenological approach. Data were collected through in-depth interviews with entrepreneurs and analysed thematically to uncover key insights. The findings reveal three dominant themes: creativity and storytelling, strategic resource allocation, and audience engagement dynamics. Entrepreneurs utilized platform-specific features, such as algorithmic amplification and built-in editing tools, to craft compelling narratives and maximize marketing impact. Despite challenges such as algorithm variability, short videos emerged as cost-effective, accessible tools for enhancing brand visibility and consumer interaction. These results contribute to the theoretical discourse on platform affordances and entrepreneurial marketing while providing practical strategies for entrepreneurs to optimize their digital marketing efforts. The study underscores the need for future research on cross-platform dynamics, cultural variations, and the integration of emerging technologies. Implications for entrepreneurship training and policymaking highlight the critical role of short video marketing in shaping the future of digital entrepreneurship.
Co-Authors Ajeng Faizah Nijma Ilma Denny Rakhmad Widi Ashari, Akhmad Rifa’I, Mohammad Basid Al Haris Loso Judijanto