Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal DEVOTE: Jurnal Pengabdian Masyarakat Global BORJUIS (JURNAL OF ECONOMY)
Ennis Sarenah Kriekhoff
Politeknik Negeri Ambon
Computer Science & IT Education Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
DIGITAL SMART BUSINESS: PENGUATAN PEMASARAN DAN KEUANGAN UMKM TRUTTY’S TAHOE SUTRA DI ERA EKONOMI KREATIF Albertus Lalaun; Ennis Sarenah Kriekhoff; Theofilus Josias F. K. Matrutty; Melda Dahoklory
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 1 (2025): BORJUIS: JURNAL OF ECONOMY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Community Service (PkM) program aims to enhance the capacity and competitiveness of Trutty’s Tahoe Sutra MSME through the implementation of the Digital Smart Business concept, which focuses on two key aspects: strengthening digital marketing (e-commerce) and improving simple financial management. The main problems identified were the use of conventional product promotion methods and unstructured financial records, which affected business efficiency and decision-making. The program was carried out through mentoring, training, and hands-on implementation, including the creation of e-commerce accounts, optimization of social media for business promotion, and the application of digital-based financial recording tools. The evaluation was conducted using observation, interviews, and comparative analysis of partner skills before and after the program. The results show a significant improvement in the partner’s ability to utilize e-commerce. Business platforms for online promotion and sales. Moreover, the partner began to implement daily cash records and monthly financial reports independently. This activity demonstrates that integrating digital marketing with simple financial management creates an efficient, accountable, and competitive Digital Smart Business model suitable for micro, small, and medium enterprises in the creative economy era.
REVITALISASI TATA KELOLA DAN PERENCANAAN USAHA BUMDES DENGAN BISNIS MODEL CANVAS DI KECAMATAN NUSALAUT KABUPATEN MALUKU TENGAH Meidylisa Patty; Angel Merlyn Pattimahu; Ennis Sarenah Kriekhoff; Audrey Leiwakabessy; Harry Anthony Pierre Sitaniapessy; Trudy Mariona Nussy
Devote: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 1 (2026): Devote : Jurnal Pengabdian Masyarakat Global, Maret 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v5i1.5841

Abstract

This community service program aimed to strengthen the capacity of Village-Owned Enterprises (BUMDesa) managers in governance and business planning in Nusalaut District, Central Maluku Regency. The main challenges faced by BUMDesa in island areas are not related to legal status, but rather to weak governance practices, administrative management, and limited business planning capacity. The program employed a participatory approach through lectures, interactive discussions, and hands-on training using the Business Model Canvas (BMC). Program effectiveness was evaluated through pre-test and post-test assessments. The results indicate a significant improvement in participants’ understanding of governance principles, business planning, and business model mapping based on local potential, particularly in the fisheries sector as a pillar of village food security. The activity also fostered awareness of the importance of inter-village collaboration among BUMDesa in island contexts. Overall, this program contributes to strengthening the institutional and managerial capacity of BUMDesa in a sustainable manner.
Co-Authors Albertus Lalaun Angel Merlyn Pattimahu Audrey Leiwakabessy Harry A. P. Sitaniapessy MEIDYLISA PATTY Melda Dahoklory THEOFILUS JOSIAS F. K. MATRUTTY Trudy Mariona Nussy