Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Munawir Makmur
Halu Oleo University, Kendari, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
GREEN MARKETING ANALYSIS IN IMPROVING CONSUMER LOYALTY Muh. Husriadi; Munawir Makmur; Muhammad Aswin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The coffee shop industry in Indonesia is facing fierce competition​ at a time increasing awareness consumer on environmental issues, so that the implementation of green marketing is an important strategy to increase loyalty consumers. This study aims to analyze green marketing implementation and its influence on loyalty consumers in coffee shop business actors. Method qualitative with a case study approach is used through interview in-depth, observation, and document study. The results of the study show that the implementation of green products, green processes, and green places is significant increase perception positive and loyalty consumers. Effective green marketing education and promotion also play an important role in shaping awareness consumers . However, business actors face constraint in the form of high costs, limitations knowledge, and support suppliers that are not optimal. The implications of this research emphasize importance training, collaboration with suppliers, and utilization of digital technology to strengthen green marketing strategies and sustainability of coffee shop businesses. This study contributes theoretical and practical in the development of sustainable marketing in the sector service.
Co-Authors Muh. Husriadi Muhammad Aswin