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This Author published in this journals
All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) International Journal of Social and Education (INJOSEDU)
Aini Ashary
Halu Oleo University, Kendari, Indonesia
Religion Humanities Economics, Econometrics & Finance Social Sciences

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MOBILE COFFEE SME VISUAL IDENTITY REDESIGN TO INCREASE BRAND AWARENESS Muh. Husriadi; La Ode Ramalan; Aini Ashary
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 7 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Mobile coffee SMEs in Kendari face the challenge of inconsistent visual identities, hindering brand awareness amidst intense competition in the coffee market. This study aims to explore the visual identity redesign process, implementation constraints, and its impact on consumer perceptions. A qualitative case study approach was used, with in-depth interviews, participant observation, and thematic analysis of Kendari SMEs. The results show that the redesign improved visual element consistency, overcame funding limitations through local collaboration, and optimized social media platforms, accelerating brand awareness by up to 40% via digital engagement. The findings contribute to the branding model for micro-SMEs and have practical implications for empowering local economies through inclusive technology
UNDERSTANDING DIGITAL MARKETING AND PUBLIC RELATIONS STRATEGIES IN BUILDING CONSUMER LOYALTY IN COFFEE SHOPS IN KENDARI CITY Muh. Husriadi; Maulidia Berlianti; Aini Ashary
INJOSEDU: International Journal of Social and Education Vol. 3 No. 4 (2026): International Journal of Social and Education (INJOSEDU)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21129436

Abstract

The development of digital marketing and public relations have changed the way coffee Coffee shops build relationships with consumers, especially amidst increasingly fierce business competition in Kendari City. However, few studies have explored how consumers understand and interpret these two strategies in depth to foster loyalty. This study aims to analyze the experiences and interpretations of coffee shop managers and consumers. shops in Kendari City regarding digital marketing and public strategies relationships in building customer loyalty. This study used a qualitative approach with a phenomenological design. Data were collected through observation, in-depth interviews, and documentation with managers and active coffee consumers. A shop in Kendari City was then analyzed using the Miles and Huberman model. The results showed that consumer loyalty is formed through the intensity of social media use, the quality of visual content, honesty of communication, speed of response, comfortable atmosphere, friendly service, and consistency of experience between digital promotions and real-life conditions. These findings confirm that loyalty is determined not only by product quality but also by trust, emotional experiences, and ongoing relationships between businesses and customers. The implications of this research provide a practical basis for coffee shop to develop a more authentic, responsive, and consumer experience-oriented communication strategy.
EXPLORATION OF THE EXPERIENCES OF SARI LAUT BUSINESS ACTORS IN THE APPLICATION OF FINANCIAL TECHNOLOGY AND PRODUCT INNOVATION TO SUPPORT FINANCIAL PERFORMANCE Muh. Husriadi; Bunga Kartika; Aini Ashary
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 4 No. 3 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23632152

Abstract

This study aims to explore the experiences of seafood entrepreneurs in Wua-Wua and Mandonga Districts, Kendari City, in implementing financial technology (fintech) and product innovation to support financial performance. The study used a qualitative approach with a phenomenological design to understand the experiences, meanings, and adaptation processes of business actors in utilizing technology and developing products. Informants were selected purposively from business actors who have used fintech and implemented product innovation, with data collected through in-depth interviews, observation, and documentation. Data validity was checked through triangulation and member validation. checking, while the analysis was conducted using the Miles and Huberman model through data condensation, data presentation, and conclusion drawing. The results of the study indicate that fintech adoption is primarily related to transaction needs, financial recording, and access to financing. Adoption is influenced by user experience, perceived benefits, business needs, and the level of trust in the service. Barriers were found in literacy, security, infrastructure, and service conditions. Product innovation develops through learning from consumers, business experience, and changing market needs, but faces limitations in raw materials, production processes, and product durability. The impact on financial performance is perceived through changes in sales, cash flow, efficiency, and access to capital, although not uniformly felt. The study concludes that the benefits of fintech and product innovation are contextual and depend on the ability of business actors to integrate both with operational and market needs.
Co-Authors Bunga Kartika La Ode Ramalan Maulidia Berlianti Muh. Husriadi