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p-Index From 2021 - 2026
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All Journal Journal of Management and Social Sciences Journal of Management Economics and Financial Accounting
Heni Dwi Listiyaningrum
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Financial Literacy and Financial Behavior of College Students in the Digital Era: A Systematic Literature Review Sutari Sri rejeki; Heni Dwi Listiyaningrum; Feri Lupiana
Journal of Management Economics and Financial Accounting Vol. 1 No. 2 (2025): December : Journal of Management Economics and Financial Accounting (JOMEFA)
Publisher : Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/b9bk4335

Abstract

This study synthesizes the findings of five studies related to the influence of financial literacy and financial behavior on students' investment decisions in the digital era. The results of the analysis explain the significant consistency of the influence of financial literacy and financial behavior on students' investment decisions in the digital era. Research Kurniadi and Romadhani & Handinishow that Financial Literacy and Financial Behavior have a significant influence on Investment Decisions. Research Nugraha, Dinarjito Hendri explain the positive influence of Financial Literacy and Financial Behavior on Investment Decisions. The results of the analysis illustrate that the better the financial literacy and behavior possessed by students, the higher the interest in students' investment decisions in the digital era.
The Role of Sales Promotion, Experiential Marketing, and Store Atmosphere in Driving Purchase Decisions at Alfamart Nina Melinda Nomseo; Zusrony, Edwin Zusrony; Tri Imaliya; Heni Dwi Listiyaningrum; Feri Lupiana
Journal of Management and Social Sciences Vol. 5 No. 3 (2026): August: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

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Abstract

This study aims to examine the influence of sales promotion, experiential marketing, and store atmosphere on purchasing decisions at Alfamart modern retail stores. The study used a quantitative approach involving a sample of 60 Alfamart consumer respondents living in Semarang Regency, Central Java Province, and sampling using a non-random sampling technique with a purposive sampling method. The research data comes from primary data collected using a questionnaire with an assessment basis using a Likert scale. The data analysis technique used multiple linear regression and was processed using SmartPLS software version 4.1.1.2. The results of statistical tests prove that experiential marketing and store atmosphere have a positive and significant influence in partial tests and simultaneous tests on purchasing decisions at Alfamart modern retail stores. The sales promotion variable does not have a significant impact on purchasing decisions at Alfamart modern retail stores. The results of the study have implications for policy suggestions for Alfamart in improving service quality to increase attractiveness and influence purchasing decisions for customers.
Co-Authors Edwin Zusrony Feri Lupiana Nina Melinda Nomseo Sutari Sri Rejeki Tri Imaliya