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All Journal Journal of Management and Social Sciences Jurnal Riset Manajemen dan Ekonomi Journal of Management Economics and Financial Accounting
Feri Lupiana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Penerapan Tranformasi Digital dan Hambatannya Pada Industri Kuliner di Indonesia Wimber Jerry Panjaitan; Feri Lupiana
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 2 (2023): April : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v1i2.650

Abstract

In this era of digitalization, business actors trying to adapt and be creative with a digital approach is a necessity. The ability of organizations to continue to survive is determined by their ability to adapt to technological advances in industry 4.0. In previous studies, many have investigated the opportunities presented by the role of digital transformation, but there are still obstacles and challenges faced in implementing this digital transformation. The culinary industry, which focuses on customer service and convenience in the process of implementing digital transformation in its business, also faces challenges in its journey. This study aims to discuss and identify obstacles and challenges faced by culinary industry players in the form of restaurants that are transitioning to implementing digital transformation in their services. Qualitative research methods were used in this study by conducting semi-structured interviews with owners, managers and employees in the culinary industry in several cities in Indonesia. Data collection based on empirical reviews and theoretical theories: lack of knowledge, lack of resources and cultural change. Empirical findings in the study show that most restaurants that are implementing digital transformation face challenges in terms of lack of resources, cultural change and lack of knowledge. The implications of this research can provide an overview for practitioners regarding the obstacles and challenges that restaurants will face in the process of implementing digital transformation in their business. This research can also be used as literature to fill the gaps that exist in the obstacles and challenges of digital transformation, especially in business.
Financial Literacy and Financial Behavior of College Students in the Digital Era: A Systematic Literature Review Sutari Sri rejeki; Heni Dwi Listiyaningrum; Feri Lupiana
Journal of Management Economics and Financial Accounting Vol. 1 No. 2 (2025): December : Journal of Management Economics and Financial Accounting (JOMEFA)
Publisher : Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/b9bk4335

Abstract

This study synthesizes the findings of five studies related to the influence of financial literacy and financial behavior on students' investment decisions in the digital era. The results of the analysis explain the significant consistency of the influence of financial literacy and financial behavior on students' investment decisions in the digital era. Research Kurniadi and Romadhani & Handinishow that Financial Literacy and Financial Behavior have a significant influence on Investment Decisions. Research Nugraha, Dinarjito Hendri explain the positive influence of Financial Literacy and Financial Behavior on Investment Decisions. The results of the analysis illustrate that the better the financial literacy and behavior possessed by students, the higher the interest in students' investment decisions in the digital era.
The Role of Sales Promotion, Experiential Marketing, and Store Atmosphere in Driving Purchase Decisions at Alfamart Nina Melinda Nomseo; Zusrony, Edwin Zusrony; Tri Imaliya; Heni Dwi Listiyaningrum; Feri Lupiana
Journal of Management and Social Sciences Vol. 5 No. 3 (2026): August: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

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Abstract

This study aims to examine the influence of sales promotion, experiential marketing, and store atmosphere on purchasing decisions at Alfamart modern retail stores. The study used a quantitative approach involving a sample of 60 Alfamart consumer respondents living in Semarang Regency, Central Java Province, and sampling using a non-random sampling technique with a purposive sampling method. The research data comes from primary data collected using a questionnaire with an assessment basis using a Likert scale. The data analysis technique used multiple linear regression and was processed using SmartPLS software version 4.1.1.2. The results of statistical tests prove that experiential marketing and store atmosphere have a positive and significant influence in partial tests and simultaneous tests on purchasing decisions at Alfamart modern retail stores. The sales promotion variable does not have a significant impact on purchasing decisions at Alfamart modern retail stores. The results of the study have implications for policy suggestions for Alfamart in improving service quality to increase attractiveness and influence purchasing decisions for customers.
Co-Authors Edwin Zusrony Heni Dwi Listiyaningrum Nina Melinda Nomseo Sutari Sri Rejeki Tri Imaliya Wimber Jerry Panjaitan