Exchange rate stability is a core pillar of macroeconomic resilience, especially for emerging economies like Indonesia. The effectiveness of Bank Indonesia’s (BI) monetary interventions in stabilizing the Rupiah depends not only on policy instruments but also on market perceptions and investor sentiment. This study examines the relationship between investor sentiment and the effectiveness of BI’s interventions by integrating Natural Language Processing (NLP), event study, and moderated regression analysis. The dataset spans 2023–2025 and includes daily exchange rate data, an investor sentiment index derived from financial forums and business news using VADER and TextBlob algorithms, and BI intervention records. An event study with a ±5 day window evaluates the short-term impact of interventions on exchange rate returns, while moderated regression analyzes the interaction between sentiment and interventions. Results indicate that BI interventions produce short-term exchange rate recovery, with a cumulative average abnormal return (CAAR) of 0.55% on the third day after intervention. Regression findings show that investor sentiment significantly influences Rupiah movements (p < 0.01), and the interaction between sentiment and interventions is also significant (p < 0.05), indicating greater effectiveness under positive or neutral sentiment. These findings underscore that intervention success is closely tied to market psychology. Therefore, BI should incorporate AI-driven sentiment analysis into policy design to enhance intervention effectiveness and strengthen public communication credibility. This study enriches the literature on behavioral macroeconomics and offers a data-driven framework for adaptive monetary policymaking in the digital economy.