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Agustin , Roro Rian
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect Of Price And Product Quality On Repurchase Interest In Ud Kunyahan Medan Potato Chips Azura, Siti; Sari , Dian Septiana; Agustin , Roro Rian
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1465

Abstract

This study aims to examine the effect of price and product quality on repurchase intention on UD Kunyahan Medan potato chips. The number of respondents is 40 customers from UD Kunyahan Medan who buy directly through the owner. Quantitative research method with multiple linear regression data analysis techniques, The data collection tools are observation, documentation and interviews. The data processing tool is SPSS Version 23.0. The results show that Price has a significance value of 0.010 <0.05 and a calculated value of 2.728> t table 2.026192, then H₀ is rejected and H₁ is accepted. Thus, it can be concluded that Price has a positive and significant effect partially on Repurchase Intention. Product Quality has a significance value of 0.001 <0.05 and a calculated t value of 3.522> t table 2.026192, then H₀ is rejected and H₂ is accepted. Thus, it can be concluded that Product Quality has a positive and significant partial effect on Repurchase Intention. The calculated F value is 28.060 > F table 2.85 with a significance value of 0.000 < 0.05. Thus, H₀ is rejected and H₃ is accepted. This shows that simultaneously, the variables Price and Product Quality have a significant effect on Repurchase Intention.
The Influence Of Product Quality, Product Design, And Product Variation On Product Innovation In The Store Sm Binjai Bed Sheets Lucky, Intan Diah; Sari , Dian Septiana; Agustin , Roro Rian
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1505

Abstract

This study aims to determine the effect of product quality, product design, and product variation on product innovation at the Sm Sprei Binjai Store. This study used a quantitative method involving 67 respondents. Data collection was carried out using questionnaires. The data obtained were analyzed using statistical formulas, namely by using the normality test, multicollinearity test, heteroscedasticity test, and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this study indicate that t-test, the calculated t value is 10.820, which is greater than the t-table of 1.99 with a significance level of 0.000. Thus, H1 is accepted and H0 is rejected, which means that product quality has a positive and partially significant influence on product innovation. The results of the t-test obtained a calculated t value of 2.918, which is greater than the t-table of 1.99 with a significance level of 0.005. Thus, H2 is accepted and H0 is rejected, which means that product design has a positive and partially significant influence on product innovation. The results of the t-test obtained a calculated t value of -0.208, which is smaller than the t-table of 1.99 with a significance level of 0.836. Thus, H3 is rejected and H0 is accepted, which means that product variation does not have a partially significant influence on product innovation. The results of the simultaneous test of the F count value are 82.043 with a significance level of 0.000, so it can be concluded that simultaneously the variables of product quality, product design and product variation have a significant influence on the dependent variable, namely product innovation.
Co-Authors Azura, Siti Lucky, Intan Diah Sari , Dian Septiana