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All Journal Journal of Trends Economics and Accounting Research JUMEBIN : Journal of Management, Economics, Business, and Investment
Aqillah, Khayru
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Economics, Econometrics & Finance

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Dampak Digital Culturalpreneurship dan E-Commerce Terhadap Keputusan Pembelian Produk Kreatif Melayu Medan Faqih, Abdullah; Aqillah, Khayru; Sari, Dian Purnama
Journal of Trends Economics and Accounting Research Vol 6 No 3 (2026): March 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v6i3.2438

Abstract

Penelitian ini menganalisis pengaruh strategi Digital Culturalpreneurship (X1) dan E-Commerce (X2) terhadap Keputusan Pembelian Produk Kreatif Melayu Kota Medan (Y). Tantangan utama sektor ini adalah rendahnya adopsi digital UMKM (58%) di tengah penetrasi internet yang tinggi (>70%). Menggunakan metode campuran (mixed method) di empat kecamatan dengan konsentrasi UMKM tertinggi, strategi X1 diukur melalui narasi budaya, inovasi digital, dan platform terintegrasi, sementara X2 melalui persepsi nilai budaya, kualitas visual, dan kepercayaan platform. Hasil regresi berganda menunjukkan X1 dan X2 berpengaruh positif dan signifikan secara parsial (Thitung X1= 5,114; X2= 5,658; Sig.= 0,000) maupun simultan (Fhitung= 90,697; Sig.= 0,000) terhadap Y. Kontribusi gabungan kedua variabel adalah 37,5% (Adjusted R Square= 0,375) dengan model regresi Y = 7,596 + 0,312X1 + 0,345X2 + e. Disimpulkan bahwa integrasi narasi budaya yang otentik dengan optimalisasi fitur e-commerce sangat krusial untuk meningkatkan keputusan pembelian produk kreatif Melayu di pasar digital.
Optimization of Crude Palm Oil (CPO) Transportation Costs at PT Pelita Jaya Using a Transportation Model Aqillah, Khayru; Garingging, Sartika; Azmi, Ulul; Tanjung, Ahmad Albar
JUMEBIN : Journal of Management, Economics, Business, and Investment Vol. 1 No. 2 (2025): December 2025
Publisher : PT Katersi Minar Permata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66785/jumebin.v1i2.132

Abstract

As a company engaged in the field of CPO transportation , PT Pelita Jaya is also present in carrying out expeditions from the loading location to the destination (unloading). The company faces challenges in allocating a total of 900 tons of CPO from three PKS PT PTPN IV (Bah Jambi, Dolok Hilir, Pabatu) to three destination depots (PT MNA, PT KPBN, PT SMART) to achieve the lowest cost. This study aims to optimize the cost of Crude Palm Oil (CPO) transportation at PT Pelita Jaya. The type of data used is primary data with data collection through interviews and observations field. Researchers use a transportation model as a quantitative approach from Operations Research. Solutions are sought using three methods: Northwest Corner (NWC), Vogel's Approximation (VAM), and Stepping-Stone. with POM QM for Windows as tool supporters data processing . The results identified the optimal allocation that minimizes total costs: Bah Jambi PKS (340 tons) is allocated entirely to PT MNA; Dolok Hilir PKS (260 tons) is allocated entirely to PT SMART (260 tons); and Pabatu PKS (300 tons) is allocated to PT MNA (60 tons), PT KPBN (200 tons) and PT SMART (40 tons). The application of this model has proven successful in providing strategic recommendations to minimize logistics costs and improve distribution efficiency at PT Pelita Jaya.
Analysis of Fundamental and Technical at PT Industri Jamu dan Farmasi Sido Muncul Tbk Aqillah, Khayru; Daely, Riski Yunimanto; Muliyani
JUMEBIN : Journal of Management, Economics, Business, and Investment Vol. 1 No. 2 (2025): December 2025
Publisher : PT Katersi Minar Permata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66785/jumebin.v1i2.136

Abstract

This study aims to analyze the correlation between a company's financial performance and stock price fluctuations in the capital market. Using a qualitative descriptive approach, this study applies fundamental analysis to annual financial reports and technical analysis through Relative Strength charts to identify price trends. The research focuses on PT Industri Jamu dan Farmasi Sido Muncul Tbk, utilizing secondary data sourced from the issuer's annual report and stock movement data from the Indonesia Stock Exchange (IDX). Research data confirms the consistent stability and resilience of PT Industri Jamu dan Farmasi Sido Muncul Tbk (SIDO)’s financial performance from 2019 to 2023, with fundamental indicators such as ROA, ROE, EPS, and PER showing positive trends and market adjustments. Despite the company's strong fundamentals, the stock price experiences fluctuations and a downward trend due to internal and external factors, including market conditions and investor sentiment. Technical analysis using indicators such as MACD and RSI helps identify short-term trading opportunities and market entry and exit timing. The combination of fundamental and technical analysis is crucial for assessing the potential and risks of investing in SIDO stock, as well as for more informed and responsive decision-making in response to market conditions.
Co-Authors Ahmad Albar Tanjung Daely, Riski Yunimanto Dian Purnamasari FAQIH, ABDULLAH Garingging, Sartika Muliyani Ulul Azmi