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All Journal INJURITY: Journal of Interdisciplinary Studies
Damayanti, Nurliani Rizka
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Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Business Communication Strategy of Emok Bank “Mekaar” in The Context of Social Conflict in the Community Damayanti, Nurliani Rizka; Wulandari, Sri; Wihayati, Welly
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 5 No. 4 (2026): Injurity: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v5i4.1531

Abstract

This study explores Bank Emok Mekaar's commercial communication and social impact in Kamaranglebak Village, Greged District, Cirebon Regency. This research employs qualitative approaches such in-depth interviews, observation, and documentation. Face-to-face engagement, regular group meetings, and easy language may help Bank Emok Mekaar retain customers. Social communication promotes fairness, financial literacy, and openness, which may mislead customers about loan risks and accountability. Mental stress, social control, and family-community conflict followed. These findings suggest that Bank Emok Mekaar's business communication impacts community social and economic realities, warranting further study.
Co-Authors Sri Wulandari Welly Wihayati, Welly