INJURITY: Journal of Interdisciplinary Studies
Vol. 5 No. 4 (2026): Injurity: Interdiciplinary Journal and Humanity

Business Communication Strategy of Emok Bank “Mekaar” in The Context of Social Conflict in the Community

Damayanti, Nurliani Rizka (Unknown)
Wulandari, Sri (Unknown)
Wihayati, Welly (Unknown)

Article Info

Publish Date
27 Apr 2026

Abstract

This study explores Bank Emok Mekaar's commercial communication and social impact in Kamaranglebak Village, Greged District, Cirebon Regency. This research employs qualitative approaches such in-depth interviews, observation, and documentation. Face-to-face engagement, regular group meetings, and easy language may help Bank Emok Mekaar retain customers. Social communication promotes fairness, financial literacy, and openness, which may mislead customers about loan risks and accountability. Mental stress, social control, and family-community conflict followed. These findings suggest that Bank Emok Mekaar's business communication impacts community social and economic realities, warranting further study.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
INJURITY: Journal of Interdisciplinary Studies
Website

Abbrev

inj

Publisher

Pusat Publikasi Nusantara

Subject

Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

Description

INJURITY - Interdiciplinary Journal and Hummanity provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. This journal publishes research articles in multidisciplinary sciences, which includes: Humanities ...