Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Buhuts (e-journal)
Aenul Ma’rifah
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Faktor Lingkungan Terhadap Keputusan Pembelian Jamu Tradisional: Peran Inovasi Produk dan Kreativitas Strategi Pemasaran Sebagai Variabel Moderating Aenul Ma’rifah; Dumadi Dumadi; Syarieful Ikhwan
Al-Buhuts Vol. 21 No. 2 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i2.6298

Abstract

This study aims to analyze the influence of environmental factors on purchasing decisions of traditional herbal medicine, with product innovation and marketing strategy creativity as moderating variables. The method used is a survey with a quantitative approach. The results of the study indicate that environmental factors do not have a direct effect on purchasing decisions, but have an effect on product innovation and marketing strategy creativity, which is proven to moderate the relationship between environmental factors and purchasing decisions, while product innovation does not have a significant role in this moderation.
Co-Authors Dumadi Dumadi Syarieful Ikhwan