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All Journal Al-Buhuts (e-journal) Jurnal Manajemen Bisnis Kewirausahaan
Syarieful Ikhwan
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Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan, Fasilitas dan Ketersediaan Produk terhadap Kepuasan Pelanggan pada Perumda Air Minum Tirta Bahari Kota Tegal Irfan Budi Prakoso; Hendri Sucipto; Azizah Indriyani; Syarieful Ikhwan
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2855

Abstract

This study aims to analyze the influence of Service Quality, Facilities, and Product Availability on customer satisfaction at Perumda Air Minum Tirta Bahari, Tegal City. Using a quantitative approach, the study involved 100 respondents from a population of 38,277. The results show that Service Quality (X1) significantly affects Customer Satisfaction (Y), with a t-count of 4.032 > t-table of 1.971 and a significance value of 0.034 < 0.05. This indicates a positive and significant relationship. Meanwhile, Facilities (X2) have no significant effect on Customer Satisfaction, as shown by a t-count of 0.418 < 1.971 and a significance value of 0.677 > 0.05. Product Availability (X3), however, significantly influences Customer Satisfaction, with a t-count of 4.597 > 1.971 and a significance value of 0.000 < 0.05. Furthermore, the simultaneous test (F-test) shows that all three variables—Service Quality, Facilities, and Product Availability—have a positive and significant effect on Customer Satisfaction, with an F-value of 9.415 > F-table of 2.649 and a significance value of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) is 0.612, indicating that 61.2% of the variation in customer satisfaction is explained by the three independent variables, while the remaining 38.8% is influenced by other factors not included in the model. Overall, Service Quality and Product Availability are key factors in enhancing customer satisfaction at the organization.
Pengaruh Faktor Lingkungan Terhadap Keputusan Pembelian Jamu Tradisional: Peran Inovasi Produk dan Kreativitas Strategi Pemasaran Sebagai Variabel Moderating Aenul Ma’rifah; Dumadi Dumadi; Syarieful Ikhwan
Al-Buhuts Vol. 21 No. 2 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i2.6298

Abstract

This study aims to analyze the influence of environmental factors on purchasing decisions of traditional herbal medicine, with product innovation and marketing strategy creativity as moderating variables. The method used is a survey with a quantitative approach. The results of the study indicate that environmental factors do not have a direct effect on purchasing decisions, but have an effect on product innovation and marketing strategy creativity, which is proven to moderate the relationship between environmental factors and purchasing decisions, while product innovation does not have a significant role in this moderation.
Co-Authors Aenul Ma’rifah Dumadi Dumadi Hendri Sucipto Indriyani, Azizah Irfan Budi Prakoso