Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Inovasi Global
Prasetya , Irwan Adhi
Unknown Affiliation
Astronomy Education Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Penggunaan Blog Sebagai Manfaat Teknologi Untuk Media Promosi UMKM Kota Pontianak Wulandari, Mira; Faqih, Muhammad; Sujatmiko, Wandi; Hermanto, Hermanto; Prasetya , Irwan Adhi
Jurnal Inovasi Global Vol. 4 No. 4 (2026): Jurnal Inovasi Global
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jig.v4i4.531

Abstract

Advances in digital technolgy require Micro, Small, and Medium Enterprise (UMKM) in Pontianak City to adspt to online marketing strategies to remain competitive, particularly in expanding market reach and increasing sales. This study aims to analyze the use of blogsas an effective, effcient, and low-cost digital promotional medium for UMKM. The method used is mentoring and training in blog content creation for UMKM in Pontianak City. The results show that blogs offer advantages in the form of flexibility in presenting in-depth product information, building brand identity, and increasing visiility in search engines (SEO) compared to conventional social media. Through the use of blogs, UMKM can overcome limited promotional budgets while still reaching a wider audience in a professional manner. This mentoring has been proven to help business actors in digitalizing the marketing of Pontianak’s culnary products.
Co-Authors Hermanto Hermanto Muhammad Faqih Sujatmiko, Wandi Wulandari, Mira