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All Journal Jurnal Pengabdian UNDIKMA Jurnal AbdiMas Nusa Mandiri
Palaloi, Rahmat Eka Putra R
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OPTIMALISASI POTENSI UMKM DAN INDUSTRI KREATIF PAREPARE MELALUI PELATIHAN PEMASARAN DIGITAL DAN APLIKASI C-COMMERCE Tunnisa, Khaera; Yulianadewi, Ina; Mar’atuttahirah, Mar’atuttahirah; Palaloi, Rahmat Eka Putra R; Ramadhan, Syam Syahru; Ashilah, Aspiani Putri; Hikma, Nurul
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 2 (2026): Periode April 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i2.7944

Abstract

This Community Service activity aims to improve the digital capacity and competitiveness of the Kerang Indah Parepare MSME, which processes sea shell waste into economically valuable crafts based on Circular Economy principles. Initial analysis indicated that the partners' main problems included limited product innovation, the lack of structured business records, and low utilization of digital marketing. To address these issues, the team conducted Business Model Canvas training, optimized Google My Business, utilized WhatsApp Business and Facebook Ads, and implemented the C-Commerce application as a digital catalog and record-keeping platform. The implementation method included socialization, pre- and post-tests, training, hands-on practice, and mentoring for one month to ensure the sustainability of the material implementation. Evaluation used a 1–5 scoring scale (1 = very low, 5 = very high). The results of the activity showed a significant increase in competency, marked by an increase in the average score from 3.1 to 4.4, an increase of 1.3 points (41.9%). In addition, there was an increase in business performance with an increase in sales transactions from 11 transactions in August to 27 transactions in September after the digital marketing strategy was consistently implemented. This program has resulted in improved digital literacy, managerial skills, and expanded partner market reach. Furthermore, it also strengthens circular economy practices by utilizing shellfish waste into value-added products and provides contextual learning experiences for students in mentoring technology-based MSMEs.
Implementasi Sistem Monitoring Pembangunan Berbasis Kolaborasi untuk Optimalisasi Tata Kelola Pemerintah Kota Parepare Nuranti, Eka Qadri; Intizhami, Naili Suri; Tunnisa, Khaera; Mar’atuttahirah; Jefri, Muhammad Rivaldi; Anugrah, Muhammad; Alfian, Muhammad; Hakim, Lukman; Alfatih, Muhammad Aldi; Palaloi, Rahmat Eka Putra R
Jurnal Pengabdian UNDIKMA Vol. 7 No. 2 (2026): May (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i2.19958

Abstract

This community service program aims to implement a Development Monitoring System based on collaboration between academics and the local government in order to improve reporting efficiency, data consistency, and information validity, while strengthening the capacity of government officials to support transparent and accountable governance. The program involved 14 officials from the Regional Development Planning Agency (Bappeda) of Parepare City. The implementation methods included needs analysis, system design, implementation, as well as training and technical assistance. Evaluation was conducted through pre-test and post-test assessments using the Quizizz application and user satisfaction questionnaires. The results showed an improvement in participants’ understanding, particularly in technical aspects, with an accuracy increase of 25% (from 64% to 89%). In addition, the level of user satisfaction was high, with the ease-of-use score reaching 4.50 out of 5, indicating that the system was easy to operate and well accepted by users. This program highlights the importance of collaboration between academics and local government in realizing data-driven development governance and has the potential to be further developed through integration with other systems, such as the Regional Innovation System and the Performance Indicator System.
Co-Authors Alfatih, Muhammad Aldi Ashilah, Aspiani Putri Eka Qadri Nuranti Hikma, Nurul Jefri, Muhammad Rivaldi Khaera Tunnisa, Khaera Lukman Hakim Mar’atuttahirah Mar’atuttahirah, Mar’atuttahirah Muhammad Alfian, Muhammad Muhammad Anugrah, Muhammad Naili Suri Intizhami Ramadhan, Syam Syahru Yulianadewi, Ina