Jurnal Computech & Bisnis (e-Journal)
Vol 13, No 1 (2019): Jurnal Computech & Bisnis

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP ATTITUDE TOWARD USING PADA OJEK ONLINE UBER

Yunika Komalasari (Universitas BSI Bandung)
Marjito Marjito (STMIK Mardira Indonesia, Bandung)



Article Info

Publish Date
15 Jun 2019

Abstract

Transportation is a service provided to help goods or people to be taken from one place to another, the presence of online transportation applications that can be easily installed on a smartphone. The presence of online application-based transportation services that use the internet is very influential for the community in all activities quickly and efficiently. The purpose of this study is to determine the level of acceptance of uber application technology as an online transportation media, where this study is to find out and explain the influence of perceived ease of use on the Uber application. From the results of path analysis it can be concluded that: the perception of ease of use (Perceived Ease of Use) variable has a significant positive effect on attitude (Attitude Toward Using), the perception of the usefulness variable (Perceived Usefulness) has a significant positive effect on attitude (Attitude Toward Using), the perception of ease of use (Perceived Usefulness) and the perception of the usefulness of use (Perceived Usefulness) has a significant positive effect on attitude of use (Attitude Toward Using) with a value of t count of 5.371 in sig. t amounting to 0,000Keywords: Perception of Ease of Use, Perception of Use, Attitude of UseDOI : http://doi.org/10.5281/zenodo.3625290

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Journal Info

Abbrev

jcb

Publisher

Subject

Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science

Description

The scope of this journal covering the field Computer, Technology and Business. Topic related to these fields can be information systems, informatics, product based knowledge, computer science, knowledge management, business and management, business IT, IT Governance, communication and marketing, ...