Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer
Vol 3 No 8 (2019): Agustus 2019

Evaluasi Perbandingan Ranking Antara Proposed Value dan Perceived Value Terhadap Crowdfunding Berdasarkan Model UXHoneycomb

Muhammad Rizal Ramdhani (Fakultas Ilmu Komputer, Universitas Brawijaya)
Hanifah Muslimah Az-Zahra (Fakultas Ilmu Komputer, Universitas Brawijaya)
Satrio Hadi Wijoyo (Fakultas Ilmu Komputer, Universitas Brawijaya)



Article Info

Publish Date
13 Aug 2019

Abstract

Crowdfunding is a funding technique for projects or business units that involve the community at large. The concept of crowdfunding was first coined in the United States in 2003 with the launch of a site called Artistshare. In Indonesia, Crowdfunding is still not very popular, but has enormous potential to become an investment fund collection instrument. The crowdfunding application in Indonesia was used as research, namely Kitabisa, Tunaikita and Akseleran. Each offers product value to make users interested in accessing the crowdfunding application. In this study, user experience was learned from crowdfunding applications used in Indonesia. This study aims to evaluate the value of the three crowdfunding applications in Indonesia. Evaluating the third value of the Crowdfunding application, researchers used the UX Honeycomb method that can explain the quality of user experience, with 7 aspects of value in it which are accessible, findable, desirable, credible, usable, useful and valueable. From the seven values on the Honeycomb UX, a comparison of proposed value and perceived value ranks was obtained. The comparison results of proposed value and perceived value on Kitabisa have different values in accessible and useful values. Tunaikita has different values in value accessible, credible, useful and useable. Akseleran has a different value in the value of desireable, useable and valuable.

Copyrights © 2019






Journal Info

Abbrev

j-ptiik

Publisher

Subject

Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering

Description

Jurnal Pengembangan Teknlogi Informasi dan Ilmu Komputer (J-PTIIK) Universitas Brawijaya merupakan jurnal keilmuan dibidang komputer yang memuat tulisan ilmiah hasil dari penelitian mahasiswa-mahasiswa Fakultas Ilmu Komputer Universitas Brawijaya. Jurnal ini diharapkan dapat mengembangkan penelitian ...