YES/NO QUESTION ON CONVERSATION IMPLICATURE IN ADVERTISING E-COMMERCE

Bambang Prastio (State University of Malang)
Abdul Syukur Ibrahim (State University of Malang)
Gatut Susanto (State University of Malang)
Istiqomah Nurzafira (State University of Malang)

ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture
Vol 4, No 1 (2020)

The using of yes/no question is a productive tool for reaching the function of communication discourse. The aimed of this research is testified the function of yes / no question in implicature discourse on e-commerce advertisement. The sources of this research were 8 enterprises advertisement of e – commerce which had variation of e-commerce advertisements. This research is merged the conversation analyses and implicature on conversation. The question yes / no in implicature conversation have different functions, such as: ordering, asking, suggesting, and rejecting.