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All Journal Jurnal Gramatika ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia
Istiqomah Nurzafira
State University of Malang
Arts Humanities Education Languange, Linguistic, Communication & Media

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YES/NO QUESTION ON CONVERSATION IMPLICATURE IN ADVERTISING E-COMMERCE Bambang Prastio; Abdul Syukur Ibrahim; Gatut Susanto; Istiqomah Nurzafira
ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture Vol 4, No 1 (2020)
Publisher : Jurusan Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.62 KB)

Abstract

The using of yes/no question is a productive tool for reaching the function of communication discourse. The aimed of this research is testified the function of yes / no question in implicature discourse on e-commerce advertisement. The sources of this research were 8 enterprises advertisement of e – commerce which had variation of e-commerce advertisements. This research is merged the conversation analyses and implicature on conversation. The question yes / no in implicature conversation have different functions, such as: ordering, asking, suggesting, and rejecting.
Pattern of indirect directive speech acts on online advertisements Bambang Prastio; Abdul Syukur Ibrahim; Gatut Susanto; Istiqomah Nurzafira
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol 49, No 2 (2021)
Publisher : Fakultas Sastra Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.096 KB) | DOI: 10.17977/um015v49i22021p152

Abstract

Pattern of indirect directive speech acts on online advertisementsThe technological advancement and emergence of online advertisement become the underlying reason of the implementation of this current research. This paper discusses the pattern obtained in directive speech act delivered indirectly. Data of this qualitative research were utterances expressing directive speech act that had been transcribed by inclosing the conversation contexts. The data were collected from 30 online advertisements in online shopping application. The research results show there are various ways in delivering directive speech act indirectly such as (1) giving narration; (2) using opposite coordinative conjunction; (3) applying alternative questions; (4) using yes/no question; (5) wh-questions; and (6)  utilizing rhetorical question. Based on the research findings, it can be concluded that online advertising product makers tend to use indirect directive speech act communication patterns. The use of indirect speech patterns is intended to persuade online advertisement readers to use the goods and or services offered. Therefore, the persuasive language of online advertising aims to instruct, command, suggest, and guide readers to order goods and or services offered by online advertising product makers. The findings of this research provide online advertisement readers ways to understand the indirect directive speech acts made by the online advertisement producers.Keywords: pattern, speech act, directive, advertisements, e-commercePola tindak tutur direktif tidak langsung dalam iklan onlineKemajuan teknologi dan munculnya iklan online menjadi penyebab penelitian ini dilakukan. Artikel ini bertujuan mendiskusikan mengenai pola-pola yang terdapat dalam tuturan direktif yang disampaikan secara tidak langsung. Dalam penelitian kualitatif ini datanya berupa tuturan yang mengandung tindak tutur direktif tidak langsung yang telah ditranskrip dengan menyertakan konteks percakapan. Sumber data penelitian ini adalah 30 iklan online dengan jenis aplikasi belanja online. Hasil penelitian menunjukkan terdapat berbagai cara dalam menyampai­kan tindak tutur direktif yang disampaikan secara tidak langsung. Cara-cara tersebut yaitu (1) memberikan narasi; (2) memakai konjungsi kordinatif perlawan­an; (3) menggunakan pertanyaan alternatif pilihan; (4) memakai pertanyaan dengan jawaban ya dan tidak; (5) bertanya dengan menggunakan dengan kata tanya; dan (6) menggunakan pertanyaan retoris. Berdasarkan temuan penelitian dapat disimpulkan bahwa pembuat produk iklan online berkecenderungan menggunakan pola komunikasi tindak tutur direktif tidak langsung. Pemakaian pola tidak tutur tidak langsung tersebut dimaksudkan untuk memberikan persuasi kepada pembaca iklan online untuk menggunakan produk barang dan atau jasa yang ditawarkan pembuat produk iklan online. Oleh karena itu, bahasa persuasif dalam tindak tutur iklan online bertujuan untuk memerintah, menyarankan, dan mengarahkan pembaca supaya mereka memesan barang dan atau jasa yang ditawarkan oleh pembuat produk iklan online. Temuan dalam penelitian ini dapat membantu pembaca iklan online memahami tuturan direktif tidak langsung yang diproduksi oleh pembuat iklan online.Kata kunci: pola, tindak tutur, direktif, iklan, e-commerce
SOCIAL CHANGES AND MAINTAINING EFFORT OF SUKU ANAK DALAM (SAD) LANGUAGE IN JAMBI-INDONESIA (PERUBAHAN SOSIAL DAN UPAYA PEMERTAHANAN BAHASA SUKU ANAK DALAM (SAD) JAMBI-INDONESIA) Bambang Prastio; Istiqomah Nurzafira
Jurnal Gramatika Vol 7, No 1 (2021)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1929.607 KB) | DOI: 10.22202/jg.2021.v7i1.4320

Abstract

This article discusses the life of Suku Anak Dalam or usually called as SAD who live in rural area of Jambi Province, Indonesia. Transmigration program at SAD area in Merangin Regency creates multi-language areas. Transmigration and multilanguage makes SAD life experiences social change and its origin language and culture are threatened of extinction. Another factor is Industry Revolution 4.0 that has given positive impact towards SAD life. Beside that, its negative impact is that the cultural heritage which is the nation civilization  can be extinct. Therefore an effort of maintaining the language needs to be done. A qualitative research was used to describe the data. Beside that, this article is also a multidisciplinary science in this case studying the social change occurs in SAD life then sociology study was employed. Meanwhile, language plan in the effort of maintaining the language is a language science study especially sociolinguistics. The research data were obtained from interview result and field observation. Social changes that occur in SAD life are residences, using communication devices, owning religion, vehicle, and fashion style. There are seven languages used in the transmigration area such as SAD language, Malay language, Indonesian language (national language), Javanese, Minangese, Sundanese, and Batak Language. The efforts for conserving the language done by the government (The Ministry of Education and Culture, Jambi Province Government, Jambi Language Center) are making the policy and SAD language dictionary but these actions are not optimal yet. Beside that, SAD also has done some actions in the effort of maintaining their language and culture. Based on the findings of this research, a special attention about SAD life is pivotal so that their language and culture do not become extinct.
SOCIAL CHANGES AND MAINTAINING EFFORT OF SUKU ANAK DALAM (SAD) LANGUAGE IN JAMBI-INDONESIA (PERUBAHAN SOSIAL DAN UPAYA PEMERTAHANAN BAHASA SUKU ANAK DALAM (SAD) JAMBI-INDONESIA) Bambang Prastio; Istiqomah Nurzafira
Jurnal Gramatika Vol 7, No 1 (2021)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2021.v7i1.4320

Abstract

This article discusses the life of Suku Anak Dalam or usually called as SAD who live in rural area of Jambi Province, Indonesia. Transmigration program at SAD area in Merangin Regency creates multi-language areas. Transmigration and multilanguage makes SAD life experiences social change and its origin language and culture are threatened of extinction. Another factor is Industry Revolution 4.0 that has given positive impact towards SAD life. Beside that, its negative impact is that the cultural heritage which is the nation civilization  can be extinct. Therefore an effort of maintaining the language needs to be done. A qualitative research was used to describe the data. Beside that, this article is also a multidisciplinary science in this case studying the social change occurs in SAD life then sociology study was employed. Meanwhile, language plan in the effort of maintaining the language is a language science study especially sociolinguistics. The research data were obtained from interview result and field observation. Social changes that occur in SAD life are residences, using communication devices, owning religion, vehicle, and fashion style. There are seven languages used in the transmigration area such as SAD language, Malay language, Indonesian language (national language), Javanese, Minangese, Sundanese, and Batak Language. The efforts for conserving the language done by the government (The Ministry of Education and Culture, Jambi Province Government, Jambi Language Center) are making the policy and SAD language dictionary but these actions are not optimal yet. Beside that, SAD also has done some actions in the effort of maintaining their language and culture. Based on the findings of this research, a special attention about SAD life is pivotal so that their language and culture do not become extinct.
Co-Authors Abdul Syukur Ibrahim Gatut Susanto Prastio, Bambang