<![CDATA[PT. MaksiPlus Utama Indonesia is a distribution company that is engaged in agriculture, fisheries and animal husbandry in Indonesia. PT. MaksiPlus Utama Indonesia wants a marketplace for selling catfish named Lelenesia that can create a strong supply chain between catfish breeder, processed catfish sellers, and end consumers. Based on the problems, the authors provide a solution by designing the user experience of a mobile-based Lelenesia application which the final result will be a high-fidelity prototype. This design can facilitate people in buying and selling fish easily and also improve the Indonesian economy. This design process uses design thinking method, where there are five stages, namely empathize, define, ideate, prototype, and validate. Testing in this study will achieve learnability, efficiency, and satisfaction aspects by using usability testing with task scenarios and system usability scales. Based on the test results for the consumer system, the value is 85 which is included in the characteristics of a high level of acceptability, grade scale equal to B, and classified as excellent for the adjective rating. For the processed seller system, the value is 85.5 which is included in the characteristics of a high acceptability level, grade scale equal to B, and classified as excellent for the adjective rating. For the catfish breeder system, which is included in the characteristics of a high level of acceptability, grade scale equal to B, and classified as excellent for the adjective rating.]]>
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