JURNAL SAINS PERTANIAN EQUATOR
Vol 7, No 3 (2018): AGUSTUS 2018

Analysis of the Correlations of Marketing Mix with Purchasement of Teh Sardines ABC at Kota Pontianak

Sapurdi, Sapurdi (Unknown)
Aritonang, Marisi (Unknown)
Imelda, Imelda (Unknown)

Article Info

Publish Date
20 Jun 2019

Abstract

This research aimed to find out the correlations of marketing mix (product, price, promotion, and place) to the purchasing decision of Sardies ABC at Kota Pontianak. Research locations selected by deliberately in Kota Pontianak with the consideration that this area is the industrial and marketing center.This research method is survey by using Rank Spearman (Rs) correlation analysis.The results show that showedthat product priceand place of the marketing mix have high correlation while promotion component have not correlation over consumer decisions in purchasing of Sardies ABC at Kota Pontianak.

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Journal Info
JURNAL SAINS PERTANIAN EQUATOR
Website

Abbrev

jspp

Publisher

Universitas Tanjungpura

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science

Description

Jurnal Sains Pertanian Equator is open access, academic, citation indexed, and blind peer-reviewed journal. It covers original research articles, review, and short communication on diverse topics related to agriculture science. We accept submission from all over the world. All submitted articles ...