THE EFFECT OF COMIC AS AN INTRODUCTION MEDIA OF BALI CATTLE IN UNIVERSITAS BRAWIJAYA

Siti Azizah (Socio Economy Department, Faculty of Animal Science, Universitas Brawijaya)
Ardan Legenda de Arham (Socio Economy Department, Faculty of Animal Science, Universitas Brawijaya)
Anie Eka Kusumastuti (Socio Economy Department, Faculty of Animal Science, Universitas Brawijaya)

Erudio: Journal of Educational Innovation
Vol 6, No 2 (2019): Erudio Journal of Educational Innovation

ABSTRACT Comic is mass media that convey[ALA1]  its contents through pictures and writings. The purpose of this research is to find out Universitas Brawijaya students’ knowledge change regarding Bali cattle after receiving comic intervention as a media exposure. The research design used is a true experimental design. Research conducted to 100 students using a questionnaire before and after intervention. The statistic test used in this research is the Wilcoxon test. Result shows there is an average value improvement in post-test compared with pre-test in comic group (P < 0.05). Also, it is found higher knowledge average values in a comic group compared with the website group (P < 0.05). Therefore, comic can be considered as an effective media in delivering knowledge about Bali cattle. [ALA1]Please check the grammar as a whole.