International Journal of Supply Chain Management
Vol 8, No 4 (2019): International Journal of Supply Chain Management (IJSCM)

Purchase Intention Determinants of Halal Food in Spain

Mahir Pradana (Unknown)
Syarifuddin Syarifuddin (Unknown)
Haeruddin Hafid (Unknown)
Alini Gilang (Unknown)
Muhammad Diandri (Unknown)

Article Info

Publish Date
22 Aug 2019

Abstract

There have been several research articles focusing on halal food product, but still a few focuses on the Iberian Peninsula region. This study aims to observe society' purchase intention on halal food product in Spain. As an empirical study involving 228 respondents in Spain, this study applies the theory of planned behavior (TPB) using statistical approach of structural equation modeling technique. This study reveals that purchase intention of halal food among Spanish Muslim society are more influenced by the attitude and subjective norm, while behavioral control is not seen as an influential factor in this caseKeywords Halal Food, Halal Marketing, Theory of Planned Behaviour

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Journal Info
International Journal of Supply Chain Management
Website

Abbrev

IJSCM

Publisher

ExcelingTech

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Description

International Journal of Supply Chain Management (IJSCM) is a peer-reviewed indexed journal, ISSN: 2050-7399 (Online), 2051-3771 (Print), that publishes original, high quality, supply chain management empirical research that will have a significant impact on SCM theory and practice. Manuscripts ...