<![CDATA[The activities of the institutions involved in beef cattle marketing in Kupang District-ENT include: purchasing, transportation, sorting, standardization and grading, and so on. In carrying out these activities, traders sacrifice costs, labor and time. Therefore, marketing margins will be created as return for these sacrifices. This research was conducted by survey method. Data analysis was running by analysis of farmer's share and marketing margins. The results of the study: farmer's share has been fairly. The average farmer share was 59.01%. Marketing margin was 62.17%; profit margin was 66.71%. The largest profit margin is received by midlemen traders was 60.70%, inter-island traders was 29.30%. There disparity in distribution of marketing margins, where was 88.57% for midlemen and only 48.33% for inter-island traders. ABSTRAK Kegiatan lembaga-lembaga yang terlibat dalam pemasaran ternak sapi potong di Kabupaten Kupang-NTT antara lain: pembelian, pengangkutan, sortasi, standarisasi dan grading, dan sebagainya. Dalam melakukan berbagai kegiatan tersebut, para pedagang mengorbankan biaya, tenaga dan waktu. Oleh karena itu akan tercipta margin pemasaran sebagai balas jasa terhadap segala pengorbanan tersebut. Penelitian ini dilakukan dengan metode survai. Analisis data dilakukan dengan farmer’s share dan margin pemasaran. Hasil penelitian: farmer’s share sudah cukup adil. Rata-rata farmer’s share 59,01%. Margin pemasaran 62,17%; profit margin 66.71%. Profit margin terbesar diterima pedagang perantara 60.70%, pedagang antar pulau 29.30%. Terjadi distribusi margin pemasaran yan timpang, yakni 88,57% diterima pedagang perantara dan 48,33% yang diterima pedagang antar pulau.]]>
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