Journal of Multidisciplinary Academic
Vol 5, No 2 (2021): Science, Engineering and Social Science Series

The Perception Effect of Justice, Recovery Disconfirmation, and Recovery Satisfaction to Positive Word of Mouth (In the Hotel Service)

Fakhrudin Fakhrudin (Esa Unggul University, Indonesia)
Rhian Indradewa (Esa Unggul University, Indonesia)
Tantri Yanuar Rahmat Syah (Esa Unggul University, Indonesia)
Diana Fajarwati (Esa Unggul University, Indonesia)



Article Info

Publish Date
26 Mar 2021

Abstract

The main key of the existence service provider or hotel is a consumer service. Therefore, hotels must be able to improve good service and quality to consumers to improve a good a good relationship between service providers with consumers. A business that is engaged in hotels, especially hotels, cannot be denied that competition between business people is getting tougher. Thus, in this study aimed to obtain value from the effect of the perception customer justice perception on Positive Word of Mouth through mediators such as recovery confirmation and inconsistency between expectations for recovery performance also recovery satisfaction. Anchored within the framework of the theory of justice theory and the theory of hope disconfirmation. The result shows a restoration of confirmation over, customer satisfaction is a form of a restoration of justice with T-value received by consumers to give confidence back to consumers who feel disappointed about the services performed by service providers or hotels. Thus, the disappointment forms of experienced by consumers will recover if service providers or hotels improve their services. In addition, a consumer feels satisfied and will make good statements about the hotel.

Copyrights © 2021






Journal Info

Abbrev

JoMA

Publisher

Subject

Education Engineering Social Sciences

Description

Journal of Multidisciplinary Academic is published bimonthly by the Kemala Publisher, Indonesia. Journal of Multidisciplinary Academic publishes original work of importance in any field which will interest readers from more than one discipline. Authors are requested to write their papers and reports ...