Journal of Multidisciplinary Academic
Vol 3, No 5 (2019): Science, Engineering and Social Science Series

Marketing Plan for SILC Lasic Center

Ratih Pratiwi (University Esa Unggul)
Tantri Yanuar Rahmat Syah (University Esa Unggul)
Semerdanta Pusaka (University Esa Unggul)
Ratna Indrawati (University Esa Unggul)



Article Info

Publish Date
24 Dec 2019

Abstract

Lasic is a permanent solution to overcome refractive disorders in humans. In Indonesia, the general eye hospital is providing lasic surgery as well as other related procedures. The absence of special clinics that exclusively serve lasic, in addition to the imbalance between the number of patients with refraction disorders who have been treated with lasic surgery and the popular notion that lasic procedures are expensive, offers a business opportunity to open a lasic-specialized clinic which will be named SILC Lasic Center. SILC Lasic Center will offer cost-effective lasic surgery with flexible payment programs while still prioritizing quality and patient safety. In order to introduce and expose SILC Lasic Center so that the community takes notice, there needs to be a proper marketing plan so that the purpose of SILC Lasic Center will be in accordance with its vision and its mission can be achieved.

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Journal Info

Abbrev

JoMA

Publisher

Subject

Education Engineering Social Sciences

Description

Journal of Multidisciplinary Academic is published bimonthly by the Kemala Publisher, Indonesia. Journal of Multidisciplinary Academic publishes original work of importance in any field which will interest readers from more than one discipline. Authors are requested to write their papers and reports ...