Eksos LPPM
Vol 2, No 1 (2020): Mei

Perceived Enjoyment, Compatibility dan Social Influence dalam Adopsi Media Sosial

Dyah Sugandini (Universitas Pembangunan Nasional “Veteran” Yogyakarta)
Mohamad Irhas Effendi (Universitas Pembangunan Nasional “Veteran” Yogyakarta)
Yuni Istanto (Universitas Pembangunan Nasional “Veteran” Yogyakarta)
Rahajeng Arundati (Universitas Pembangunan Nasional “Veteran” Yogyakarta)
Esti Dwi Rahmawati (Universitas Pembangunan Nasional “Veteran” Yogyakarta)



Article Info

Publish Date
17 Dec 2020

Abstract

This study is a descriptive study to explain perceived enjoyment, compatibility and social influence in social media setting. This study used 100 respondents who have used social media in their daily lives. This study does not limit respondents in terms of gender or other respondents backgrounds. Data were analyzed from the average respondents answers obtained during the study. The results of this study indicate that the items used to measure perceived enjoyment, compatibility, and social influence show relatively very high answers. This research can be the basis for further research in predicting the adoption of information technology innovations by using variables of perceived enjoyment, compatibility and social influence.

Copyrights © 2020






Journal Info

Abbrev

eksoslppm

Publisher

Subject

Social Sciences

Description

Jurnal Eksos LPPM adalah jurnal yang diterbitkan oleh LPPM UPNVY, Terbit 2 kali setahun. jurnal ini untuk mempublikasikan hasil-hasil penelitian dalam bidang ilmu-ilmu ekonomi dan ilmu-ilmu ...